How popular isTraeger in search?
In September 2026, there were an estimated 90.5K branded searches for Traeger worldwide which held steady over the last 12 months. Traeger holds 6.6% estimated Share of Search among BBQ brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which BBQ brands compete with Traeger?
Share of Search by month for Weber, Beefeater, Matador, Traeger. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Beefeater | Matador | Traeger |
|---|---|---|---|---|
| Oct 2025 | 47.2% | 22.9% | 22.9% | 6.9% |
| Nov 2025 | 49.7% | 19.7% | 19.7% | 10.8% |
| Dec 2025 | 45.3% | 24.1% | 19.7% | 10.8% |
| Jan 2026 | 46.5% | 22.6% | 22.6% | 8.3% |
| Feb 2026 | 49.8% | 19.4% | 23.7% | 7.1% |
| Mar 2026 | 59.8% | 15% | 18.4% | 6.7% |
| Apr 2026 | 65% | 14.3% | 14.3% | 6.4% |
| May 2026 | 67.1% | 12.9% | 12.9% | 7.1% |
| Jun 2026 | 62.9% | 13.9% | 13.9% | 9.3% |
| Jul 2026 | 60.5% | 18.1% | 14.8% | 6.6% |
| Aug 2026 | 55.3% | 22.7% | 15.2% | 6.8% |
| Sep 2026 | 49.2% | 22.1% | 22.1% | 6.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.2% | 670K | -25.1% | -6.1 points | |
| 2, held 2nd | 22.1% | 301K | -18.2% | -0.6 points | |
| 3, held 3rd | 22.1% | 301K | +22.4% | +6.9 points | |
| 4, held 4th | 6.6% | 90.5K | -17.7% | -0.2 points |
1.
Weber49.2%
Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share -6.1 points.
22.1%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
3.
Matador
22.1%
Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +6.9 points.
4.
Traeger6.6%
Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.2 points.
Compare search popularity between Traeger and its closest rivals
Every comparison with Traeger
18 comparisons
- Big Green Egg vs Traeger
- Cuisinart vs Traeger
- Oxo vs Traeger
- Pit Boss vs Traeger
- Beefeater vs Traeger
- Coleman vs Traeger
- KitchenAid vs Traeger
- Lynx vs Traeger
- Matador vs Traeger
- Napoleon vs Traeger
- Traeger vs Weber
- Kamado Joe vs Traeger
- Meater vs Traeger
- Broil King vs Traeger
- Traeger vs Z Grills
- Oklahoma Joe's vs Traeger
- Masterbuilt vs Traeger
- Ninja vs Traeger
How has branded search demand for Traeger changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Traeger worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, Traeger’s estimated Share of Search among BBQ brands worldwide peaked at 10.8% in November 2025 and was lowest at 6.4% in April 2026.
How did search popularity change for BBQ brands worldwide in September 2026?
3 changes
In September 2026, Matador gained estimated Share of Search among BBQ brands worldwide, from 15.2% to 22.1%.
In September 2026, Weber lost estimated Share of Search among BBQ brands worldwide, from 55.3% to 49.2%.
In September 2026, Beefeater lost estimated Share of Search among BBQ brands worldwide, from 22.7% to 22.1%.
Where does Traeger compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Gas grill brands | 6th of 6 | 3.4% | Show ranking |
| BBQ tool brands | 6th of 6 | 4.5% | Show ranking |
| BBQ brands | 4th of 4 | 6.6% | Shown above |
| Portable grill brands | 6th of 6 | 6.8% | Show ranking |
| Grill brush brands | 6th of 6 | 7.3% | Show ranking |
| Grill mat brands | 5th of 5 | 8% | Show ranking |
| BBQ accessories | 4th of 6 | 8.5% | Show ranking |
| Barbecue brands | 3rd of 5 | 9.9% | Show ranking |
| Smoker brands | 3rd of 5 | 10.3% | Show ranking |
| Smoker grill brands | 2nd of 3 | 11.8% | Show ranking |
| Meat probe brands | 2nd of 3 | 42% | Show ranking |
| Portable smoker brands | 2nd of 3 | 46.5% | Show ranking |
| Smoker cover brands | 2nd of 3 | 46.5% | Show ranking |
How is Traeger measured?
Brandwave collects information about searches that people make online using Traeger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- traeger
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Is Traeger your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.