Brandwave

ThermoPro vs Traeger:Which is more popular?

In September 2026, Traeger had more branded searches than ThermoPro among meat probe brands worldwide. Traeger had about 90,500 branded searches, while ThermoPro had 12,100. Traeger made up 35.5% of all meat probe brand searches we track, and ThermoPro accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about meat probe brands, ThermoPro appeared in four of the five answers and Traeger in none.

Among meat probe brands worldwide in September 2026

Who do people search for more?

Traeger, about 7 searches for every 1 for ThermoPro

Traeger 90.5K searchesThermoPro 12.1K searches

Who does AI mention more?

ThermoPro, mentioned in 4 of 5 answers, Traeger in 0

ThermoPro in 4 of 5Traeger in 0 of 5

Who does AI recommend more?

ThermoPro, the only one of the two named

ThermoPro first in 3Traeger never named

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Top meat probe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ThermoPro was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Traeger did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ThermoWorks1st
  2. ThermoPro2nd
  3. Meater3rd
  4. Pit Boss–
  5. Traeger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Meater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ThermoWorks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ThermoPro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about meat probe brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ThermoPro or Traeger more popular in search?

This chart shows how often people search Google for ThermoPro and Traeger by name. Each line represents a brand's share of searches for all five meat probe brands we track, month by month, from English-language searches worldwide.

ThermoPro and Traeger among meat probe brands worldwide, by month

Share of searches by month for Traeger, ThermoPro. The figures are in the table below the chart.

View monthly share of searches table
MonthPit BossTraegerMeaterThermoWorksThermoPro
Oct 202531.5%36.2%16.2%8.9%7.2%
Nov 202528.9%34.7%19%10.4%7%
Dec 202526.4%32.9%22%12.1%6.6%
Jan 202626.5%38.7%17.4%9.5%7.8%
Feb 202631.9%38.4%14%9.4%6.3%
Mar 202636.9%36.1%13.3%8.9%4.9%
Apr 202638.7%38.1%11.4%7.6%4.2%
May 202637%40.6%12.2%6.7%3.6%
Jun 202637%40.5%9.9%8.1%4.4%
Jul 202640.1%35.6%10.7%8.8%4.8%
Aug 202633.5%38.3%11.5%11.5%5.2%
Sep 202636.1%35.5%13%10.6%4.7%

How has the ThermoPro and Traeger comparison changed over the last 12 months?

3 findings
  • Traeger was ahead of ThermoPro in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ThermoPro’s share of searches among meat probe brands worldwide moved from 7.2% to 4.7%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
  • Across the 12 months ending September 2026, Traeger’s share of searches among meat probe brands worldwide moved from 36.2% to 35.5%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for meat probe brands worldwide in September 2026?

3 changes
  1. In September 2026, Pit Boss overtook Traeger to become the leader among meat probe brands worldwide, with 36.1% of the searches.

  2. In September 2026, Traeger lost share of searches among meat probe brands worldwide, from 38.3% to 35.5%.

  3. Estimated monthly branded searches for ThermoPro worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ThermoPro’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ThermoPro

1 branded search term

  • thermopro

Traeger

1 branded search term

  • traeger

How the Brand Demand Index is measured

Other head-to-heads among meat probe brands

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