Traeger vs Unicook:Which is searched more?
In September 2026, Traeger had more branded searches than Unicook among smoker cover brands worldwide. Traeger had about 90,500 branded searches, while Unicook had 480. Traeger made up 46.9% of all smoker cover brand searches we track, and Unicook accounted for 0.25%. These are worldwide searches for English-language branded terms.
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Is Traeger or Unicook more popular in search?
Compare the smoker cover brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Traeger, Unicook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Traeger | Pit Boss | Oklahoma Joe's | Masterbuilt | Classic Accessories | Unicook |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 34% | 5.6% | 6.8% | 2.5% | 0.33% |
| Nov 2025 | 53.3% | 35.6% | 3.9% | 5.9% | 1.2% | 0.19% |
| Dec 2025 | 53.3% | 35.6% | 3.9% | 5.8% | 1.2% | 0.19% |
| Jan 2026 | 56.1% | 30.9% | 5.1% | 6.2% | 1.5% | 0.3% |
| Feb 2026 | 51.3% | 34.3% | 5.6% | 6.9% | 1.6% | 0.27% |
| Mar 2026 | 46.9% | 38.6% | 6.3% | 6.3% | 1.5% | 0.25% |
| Apr 2026 | 47% | 38.3% | 5.2% | 7.7% | 1.5% | 0.25% |
| May 2026 | 51.5% | 34.3% | 5.7% | 6.9% | 1.4% | 0.18% |
| Jun 2026 | 52.2% | 34.8% | 5.7% | 5.7% | 1.4% | 0.19% |
| Jul 2026 | 46.3% | 38.1% | 6.2% | 7.6% | 1.5% | 0.2% |
| Aug 2026 | 51% | 34.3% | 5.6% | 6.9% | 2% | 0.22% |
| Sep 2026 | 46.9% | 38.4% | 6.3% | 6.3% | 1.9% | 0.25% |
How has the Traeger and Unicook comparison changed over the last 12 months?
3 findings
- Traeger was ahead of Unicook in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Traeger’s share of searches among smoker cover brands worldwide moved from 50.8% to 46.9%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Unicook’s share of searches among smoker cover brands worldwide moved from 0.33% to 0.25%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for smoker cover brands worldwide in September 2026?
2 changes
In September 2026, Traeger lost share of searches among smoker cover brands worldwide, from 51% to 46.9%.
Estimated monthly branded searches for Unicook worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Traeger’s and Unicook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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- Oklahoma Joe's vs Masterbuilt: compare search popularity
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