Brandwave

How popular isTraeger?

In October 2026, people searched for Traeger by name about 254,000 times worldwide, a 47.9% decrease from the previous year. These searches made up 9.8% of all global BBQ cover brand searches, placing Traeger fourth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about BBQ cover brands, Traeger appeared in one of the five answers and was the fourth most recommended of the 11.

Search and AI answers in October 2026

Traeger is the fourth most searched of 11 competitors and the fourth most recommended in the AI answers we collected.

  1. WeberShare of searches 50.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Classic AccessoriesShare of searches 13.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Pit BossShare of searches 10.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. TraegerShare of searches 9.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. NapoleonShare of searches 4.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top BBQ cover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Traeger was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Traeger is the fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Classic Accessories1st
  2. Weber2nd
  3. Unicook3rd
  4. Traeger4th
  5. Grillman5th
  6. Pit Boss–
  7. Napoleon–
  8. Bosmere–
  9. Oklahoma Joe's–
  10. Masterbuilt–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Classic Accessories5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unicook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grillman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosmere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oklahoma Joe's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masterbuilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about BBQ cover brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for Traeger compared with other BBQ cover brands worldwide?

Traeger against BBQ cover brands worldwide, by month

Share of searches by month for Weber, Classic Accessories, Pit Boss, Traeger, Napoleon, Bosmere, Oklahoma Joe's, Masterbuilt. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberClassic AccessoriesPit BossTraegerNapoleonBosmereOklahoma Joe'sMasterbuiltUnicookVonHausGrillman
Nov 202544.7%11.3%10.9%20%3.3%1.8%2.7%3.1%1.8%0.09%0.09%
Dec 202536.6%9.2%9.7%35%2%1.5%1.8%2.5%1.5%0.08%0.05%
Jan 202647.7%14.7%7.7%17.6%2.6%2.4%2.1%2.6%2.4%0.12%0.08%
Feb 202644.9%15.7%9.5%15.1%3.1%3.2%2.5%3%2.6%0.16%0.16%
Mar 202654.1%11.8%9.5%9.8%3.9%2.9%2.9%2.7%1.9%0.36%0.23%
Apr 202655.7%11.5%9.1%9.4%4.5%1.9%2.5%2.7%1.9%0.68%0.18%
May 202655.7%9.4%8.5%11.5%5.5%1.9%2.8%2.4%1.3%0.83%0.19%
Jun 202654.1%9.6%9.4%11.8%5.4%1.6%3.2%2.5%1.3%0.85%0.15%
Jul 202652.6%10.8%9.6%11.4%5.7%2.2%2.9%2.4%1.4%0.78%0.12%
Aug 202647.8%14.7%9.7%12.1%5.8%2.4%2.4%2.7%1.6%0.57%0.23%
Sep 202650.3%14.5%9.2%10.5%4.8%2.9%2.6%2.7%1.9%0.36%0.16%
Oct 202650.6%13.5%10.9%9.8%4.5%3.3%2.9%2.4%1.8%0.26%0.11%

  1. 1.Weber

    50.6%

    Held 1st. 13.5K estimated branded searches, +8% vs prior month. Share +0.3 points.

  2. 2.Classic Accessories

    13.5%

    Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Pit Boss

    10.9%

    Moved from 4th to 3rd. 2.9K estimated branded searches, +26.1% vs prior month. Share +1.6 points.

  4. 4.Traeger

    9.8%

    Moved from 3rd to 4th. 2.6K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Napoleon

    4.5%

    Held 5th. 1.2K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Bosmere

    3.3%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  7. 7.Oklahoma Joe's

    2.9%

    Moved from 8th to 7th. 780 estimated branded searches, +21.9% vs prior month. Share +0.3 points.

  8. 8.Masterbuilt

    2.4%

    Moved from 7th to 8th. 640 estimated branded searches, -5.9% vs prior month. Share -0.3 points.

  9. 9.Unicook

    1.8%

    Held 9th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.VonHaus

    0.26%

    Held 10th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

  11. 11.Grillman

    0.11%

    Held 11th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Traeger, Weber and 4 other brands sell other things too, so only their searches that name this product count here, like “traeger grill cover”.

Compare popularity between Traeger and its closest rivals

Every comparison with Traeger

37 comparisons

How has branded search demand for Traeger changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Traeger worldwide fell from 488K to 254K.
  • Across the 12 months ending October 2026, Traeger’s share of searches among BBQ cover brands worldwide decreased from 20% to 9.8%.
  • Across the 12 months ending October 2026, Traeger’s share of searches among BBQ cover brands worldwide peaked at 35% in December 2025 and was lowest at 9.4% in April 2026.
  • Across the 12 months ending October 2026, Traeger fell from 2nd to 4th among BBQ cover brands worldwide.

How did search popularity change for BBQ cover brands worldwide in October 2026?

6 changes

  1. In October 2026, Pit Boss overtook Traeger to rank 3rd among BBQ cover brands worldwide, with 10.9% of the searches.

  2. In October 2026, Classic Accessories lost share of searches among BBQ cover brands worldwide, from 14.5% to 13.5%.

  3. In October 2026, Traeger lost share of searches among BBQ cover brands worldwide, from 10.5% to 9.8%.

  4. Bosmere’s share of searches among BBQ cover brands worldwide has gained ground for 3 months in a row, from 2.2% to 3.3% in October 2026.

  5. VonHaus’ share of searches among BBQ cover brands worldwide has lost ground for 3 months in a row, from 0.78% to 0.26% in October 2026.

  6. In October 2026, Oklahoma Joe's rose from 8th to 7th among BBQ cover brands worldwide.

How are Traeger’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Traeger’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • traeger
  • traeger barbecue
  • traeger bbq
  • traeger bbq accessories
  • traeger bbq tools
  • traeger grill
  • traeger grill accessories
  • traeger grill brush
  • traeger grill cover
  • traeger grill mat
  • traeger grill tools
  • traeger meat probe
  • traeger meat thermometer
  • traeger pellet grill
  • traeger portable bbq
  • traeger portable grill
  • traeger smoker
  • traeger smoker cover
  • traeger smoker grill

Do you work for Traeger? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Traeger compete?

Traeger is ranked by how often people search for it in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
BBQ brands4th of 108.3%Show ranking
Smoker grill brands2nd of 927.2%Show ranking
Portable grill brands7th of 80.15%Show ranking
Pellet grill brands1st of 840.1%Show ranking
Meat probe brands5th of 51.5%Show ranking
BBQ cover brands4th of 119.8%Shown above
BBQ accessories4th of 69.6%Show ranking
Grill brush brands7th of 92.6%Show ranking
BBQ tool brands3rd of 89.2%Show ranking
Grill mat brands2nd of 525.7%Show ranking
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