How popular isTraeger?
In September 2026, people searched for Traeger by name about 90,500 times worldwide, about the same as the previous year. These searches made up 27.8% of all global pellet grill brand searches, placing Traeger second out of eight brands. When we asked both ChatGPT and Google AI Overviews about pellet grill brands, Traeger appeared in all answers and was the most recommended of the eight.
Traeger is the second most searched of 8 competitors and the most recommended in AI answers.
Pit BossShare of searches 35.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
TraegerShare of searches 27.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RecteqShare of searches 16.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
WeberShare of searches 8.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Z GrillsShare of searches 6.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top pellet grill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Traeger appeared in all five answers. Traeger is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Traeger1st
- Pit Boss2nd
- Weber3rd
- Recteq4th
Camp Chef5th- Z Grills6th
Green Mountain Grills–
Louisiana Grills–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pit Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Traeger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Recteq3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Camp Chef2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Z Grills1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Green Mountain Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Louisiana Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pellet grill brands
5 answers
Asked ChatGPT
“Which pellet grill should I buy?”
Asked ChatGPT
“What are the best pellet grill brands?”
Asked ChatGPT
“What's the best pellet grill for a beginner?”
Searched Google, AI Overview
“pellet grill”
Searched Google, AI Overview
“best pellet grill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which pellet grill brands compete with Traeger?
Share of searches by month for Pit Boss, Traeger, Recteq, Weber, Z Grills, Green Mountain Grills, Camp Chef. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pit Boss | Traeger | Recteq | Weber | Z Grills | Green Mountain Grills | Camp Chef | Louisiana Grills |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 30.2% | 17.7% | 6.8% | 9.1% | 3.1% | 2.7% | 0.97% |
| Nov 2025 | 30% | 32.9% | 15.8% | 5.8% | 9.9% | 2.7% | 2.1% | 0.72% |
| Dec 2025 | 31.1% | 34.1% | 16.4% | 5% | 8.4% | 2.4% | 1.8% | 0.74% |
| Jan 2026 | 27.3% | 36.3% | 14.6% | 7.5% | 8.9% | 2.5% | 2% | 0.96% |
| Feb 2026 | 30.9% | 31.9% | 15.6% | 7.8% | 7.8% | 2.7% | 2.5% | 0.85% |
| Mar 2026 | 31.5% | 28.1% | 16.8% | 8.7% | 8.4% | 2.9% | 2.7% | 0.92% |
| Apr 2026 | 34% | 28.8% | 14.3% | 10.3% | 7.1% | 2.5% | 2.2% | 0.77% |
| May 2026 | 29.6% | 30.7% | 15% | 11.3% | 7.5% | 2.6% | 2.5% | 0.82% |
| Jun 2026 | 33.3% | 32.2% | 12.9% | 9.7% | 6.5% | 2.7% | 2.1% | 0.7% |
| Jul 2026 | 34.5% | 29% | 14.2% | 8.9% | 7.1% | 2.9% | 2.4% | 0.95% |
| Aug 2026 | 32% | 30.8% | 14.8% | 8.9% | 7.6% | 2.6% | 2.5% | 0.81% |
| Sep 2026 | 35.2% | 27.8% | 16.6% | 8.3% | 6.8% | 2.3% | 2.2% | 0.74% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.2% | 115K | 0% | +3.2 points | |
| 2, held 2nd | 27.8% | 90.5K | -17.7% | -2.9 points | |
| 3, held 3rd | 16.6% | 53.9K | +1.5% | +1.7 points | |
| 4, held 4th | 8.3% | 27.1K | -14.5% | -0.5 points | |
| 5, held 5th | 6.8% | 22.2K | -18.1% | -0.8 points | |
| 6, held 6th | 2.3% | 7.6K | -19.1% | -0.3 points | |
| 7, held 7th | 2.2% | 7.3K | -18.9% | -0.3 points | |
| 8, held 8th | 0.74% | 2.4K | -17.2% | -0.1 points |
1.
Pit Boss35.2%
Held 1st. 115K estimated branded searches, 0% vs prior month. Share +3.2 points.
2.
Traeger27.8%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.9 points.
3.
Recteq16.6%
Held 3rd. 53.9K estimated branded searches, +1.5% vs prior month. Share +1.7 points.
4.
Weber8.3%
Held 4th. 27.1K estimated branded searches, -14.5% vs prior month. Share -0.5 points.
5.
Z Grills6.8%
Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.8 points.
2.3%
Held 6th. 7.6K estimated branded searches, -19.1% vs prior month. Share -0.3 points.
2.2%
Held 7th. 7.3K estimated branded searches, -18.9% vs prior month. Share -0.3 points.
0.74%
Held 8th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.
Compare popularity between Traeger and its closest rivals
Every comparison with Traeger
33 comparisons
- Big Green Egg vs Traeger
- Coleman vs Traeger
- Beefeater vs Traeger
- Blackstone vs Traeger
- Cuisinart vs Traeger
- KitchenAid vs Traeger
- Matador vs Traeger
- Napoleon vs Traeger
- OXO vs Traeger
- Pit Boss vs Traeger
- Traeger vs Weber
- Kamado Joe vs Traeger
- Recteq vs Traeger
- Meater vs Traeger
- Traeger vs Yoder Smokers
- ThermoWorks vs Traeger
- Broil King vs Traeger
- Camp Chef vs Traeger
- Traeger vs Z Grills
- Blaze vs Traeger
- Char-Broil vs Traeger
- Oklahoma Joe's vs Traeger
- Masterbuilt vs Traeger
- Monument Grills vs Traeger
- ThermoPro vs Traeger
- Green Mountain Grills vs Traeger
- Ninja vs Traeger
- Classic Accessories vs Traeger
- GRILLART vs Traeger
- Grill Rescue vs Traeger
- Louisiana Grills vs Traeger
- Traeger vs Unicook
- Kona vs Traeger
How has branded search demand for Traeger changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Traeger worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, Traeger’s share of searches among pellet grill brands worldwide decreased from 30.2% to 27.8%.
- Across the 12 months ending September 2026, Traeger’s share of searches among pellet grill brands worldwide peaked at 36.3% in January 2026 and was lowest at 27.8% in September 2026.
- Across the 12 months ending September 2026, Traeger fell from 1st to 2nd among pellet grill brands worldwide.
How did search popularity change for pellet grill brands worldwide in September 2026?
6 changes
In September 2026, Pit Boss gained share of searches among pellet grill brands worldwide, from 32% to 35.2%.
In September 2026, Recteq gained share of searches among pellet grill brands worldwide, from 14.8% to 16.6%.
In September 2026, Traeger lost share of searches among pellet grill brands worldwide, from 30.8% to 27.8%.
In September 2026, Z Grills lost share of searches among pellet grill brands worldwide, from 7.6% to 6.8%.
In September 2026, Weber lost share of searches among pellet grill brands worldwide, from 8.9% to 8.3%.
Estimated monthly branded searches for Green Mountain Grills worldwide fell 19.1% over 12 measured months, from 9.4K to 7.6K in September 2026.
How are Traeger’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Traeger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- traeger
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Where does Traeger compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| BBQ tool brands | 6th of 6 | 4.5% | Show ranking |
| Gas grill brands | 5th of 9 | 4.5% | Show ranking |
| BBQ brands | 5th of 7 | 5.7% | Show ranking |
| Portable grill brands | 7th of 7 | 6.1% | Show ranking |
| Grill brush brands | 6th of 9 | 7.3% | Show ranking |
| Grill mat brands | 5th of 5 | 8% | Show ranking |
| BBQ accessories | 4th of 6 | 8.5% | Show ranking |
| Barbecue brands | 4th of 7 | 8.7% | Show ranking |
| Smoker grill brands | 3rd of 6 | 9.7% | Show ranking |
| Smoker brands | 3rd of 5 | 10.3% | Show ranking |
| Portable smoker brands | 3rd of 4 | 18.3% | Show ranking |
| Pellet grill brands | 2nd of 8 | 27.8% | Shown above |
| Meat probe brands | 2nd of 5 | 35.5% | Show ranking |
| Smoker cover brands | 1st of 6 | 46.9% | Show ranking |
Is Traeger your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.