Kamado Joe vs Traeger:Which is more popular by branded search?
In August 2026, Traeger had more branded searches than Kamado Joe among bbq accessories worldwide. Traeger was estimated to have 110K branded searches compared to Kamado Joe’s 90.5K, and held a 6.5% Share of Search versus Kamado Joe’s 5.3%. These are worldwide searches for English-language branded terms.
Follow Kamado Joe vs Traeger and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Kamado Joe or Traeger?
Compare the bbq accessories people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Traeger, Kamado Joe. The figures are in the table below the chart.
View monthly share of search table
| Month | Napoleon | Big Green Egg | Traeger | Weber | Kamado Joe | Broil King |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.4% | 4.2% | 4.2% | 4.2% | 2.3% | 0.83% |
| Nov 2025 | 75.3% | 6.8% | 8.3% | 5.5% | 3% | 1.1% |
| Dec 2025 | 76.4% | 5.6% | 8.4% | 5.6% | 3.1% | 0.92% |
| Jan 2026 | 80.7% | 4.9% | 5.9% | 4.9% | 2.7% | 0.97% |
| Feb 2026 | 82.7% | 5% | 5% | 3.3% | 2.7% | 1.2% |
| Mar 2026 | 75.4% | 6.8% | 5.5% | 5.5% | 3.7% | 3% |
| Apr 2026 | 65.3% | 8.8% | 7.2% | 8.8% | 5.9% | 4% |
| May 2026 | 65.9% | 8.8% | 7.2% | 8.8% | 5.9% | 3.3% |
| Jun 2026 | 65.8% | 8.9% | 8.9% | 7.3% | 5.9% | 3.3% |
| Jul 2026 | 69.3% | 9.4% | 6.2% | 7.7% | 5.1% | 2.3% |
| Aug 2026 | 71.8% | 7.9% | 6.5% | 6.5% | 5.3% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kamado Joe and Traeger comparison changed over the last 12 months?
3 findings
- Traeger was ahead of Kamado Joe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kamado Joe’s estimated Share of Search among bbq accessories worldwide moved from 2.3% to 5.3%, and its estimated monthly branded searches moved from 49.5K to 90.5K.
- Across the 11 months ending August 2026, Traeger’s estimated Share of Search among bbq accessories worldwide moved from 4.2% to 6.5%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for bbq accessories worldwide in August 2026?
2 changes
In August 2026, Traeger rose from 4th to 3rd among bbq accessories worldwide.
Estimated monthly branded searches for Kamado Joe worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kamado Joe’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kamado Joe
1 branded search term
- kamado joe
Traeger
1 branded search term
- traeger
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.