Brandwave

How popular isTraeger in search?

In August 2026, there were an estimated 110K branded searches for Traeger worldwide which is up 21.5% over the last 11 months. Traeger holds 6.5% estimated Share of Search among bbq accessories worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Napoleon71.8%
  2. Big Green Egg7.9%
  3. Traeger6.5%
  4. Weber6.5%
  5. Kamado Joe5.3%
  6. Broil King1.9%
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Which bbq accessories compete with Traeger?

Traeger against bbq accessories worldwide, by month

Share of Search by month for Napoleon, Big Green Egg, Traeger, Weber, Kamado Joe. The figures are in the table below the chart.

View monthly share of search table
MonthNapoleonBig Green EggTraegerWeberKamado JoeBroil King
Oct 202584.4%4.2%4.2%4.2%2.3%0.83%
Nov 202575.3%6.8%8.3%5.5%3%1.1%
Dec 202576.4%5.6%8.4%5.6%3.1%0.92%
Jan 202680.7%4.9%5.9%4.9%2.7%0.97%
Feb 202682.7%5%5%3.3%2.7%1.2%
Mar 202675.4%6.8%5.5%5.5%3.7%3%
Apr 202665.3%8.8%7.2%8.8%5.9%4%
May 202665.9%8.8%7.2%8.8%5.9%3.3%
Jun 202665.8%8.9%8.9%7.3%5.9%3.3%
Jul 202669.3%9.4%6.2%7.7%5.1%2.3%
Aug 202671.8%7.9%6.5%6.5%5.3%1.9%
Sep 2026——————

  1. 1.Napoleon

    71.8%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Big Green Egg

    7.9%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  3. 3.Traeger

    6.5%

    Moved from 4th to 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Weber

    6.5%

    Moved from 3rd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.2 points.

  5. 5.Kamado Joe

    5.3%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Broil King

    1.9%

    Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

Compare search popularity between Traeger and its closest rivals

How has branded search demand for Traeger changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Traeger worldwide rose from 90.5K to 110K.
  • Across the 11 months ending August 2026, Traeger’s estimated Share of Search among bbq accessories worldwide increased from 4.2% to 6.5%.
  • Across the 11 months ending August 2026, Traeger’s estimated Share of Search among bbq accessories worldwide peaked at 8.9% in June 2026 and was lowest at 4.2% in October 2025.

How did search popularity change for bbq accessories worldwide in August 2026?

  1. In August 2026, Napoleon gained estimated Share of Search among bbq accessories worldwide, from 69.3% to 71.8%.

  2. In August 2026, Big Green Egg lost estimated Share of Search among bbq accessories worldwide, from 9.4% to 7.9%.

  3. In August 2026, Weber lost estimated Share of Search among bbq accessories worldwide, from 7.7% to 6.5%.

  4. In August 2026, Traeger rose from 4th to 3rd among bbq accessories worldwide.

  5. Estimated monthly branded searches for Broil King worldwide rose 82.9% over 11 measured months, from 18.1K to 33.1K in August 2026.

  6. Estimated monthly branded searches for Kamado Joe worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026.

Where does Traeger compete?

Traeger is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bbq accessories3rd of 66.5%Shown above
Barbecue brands2nd of 57.3%Show ranking
Smoker brands1st of 540.9%Show ranking

How is Traeger measured?

Brandwave collects information about searches that people make online using Traeger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • traeger

Do you work for Traeger? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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