Masterbuilt vs Traeger:Which is more popular by branded search?
In August 2026, Traeger had more branded searches than Masterbuilt among smoker brands worldwide. Traeger was estimated to have 110K branded searches compared to Masterbuilt’s 14.8K, and held a 31% Share of Search versus Masterbuilt’s 4.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Masterbuilt or Traeger?
Compare the smoker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Traeger, Masterbuilt. The figures are in the table below the chart.
View monthly share of search table
| Month | Traeger | Weber | Pit Boss | Oklahoma Joe's | Masterbuilt |
|---|---|---|---|---|---|
| Oct 2025 | 31% | 31% | 27% | 6.8% | 4.2% |
| Nov 2025 | 36.3% | 24.2% | 30.2% | 5.3% | 4% |
| Dec 2025 | 36.7% | 24.5% | 29.4% | 5.4% | 4% |
| Jan 2026 | 35.7% | 29.4% | 24.5% | 6.4% | 3.9% |
| Feb 2026 | 35% | 23.4% | 29.2% | 7.7% | 4.7% |
| Mar 2026 | 29.2% | 29.2% | 29.9% | 7.9% | 3.9% |
| Apr 2026 | 27.6% | 33.7% | 28% | 6.1% | 4.5% |
| May 2026 | 28.7% | 35% | 26.2% | 6.3% | 3.9% |
| Jun 2026 | 32.7% | 26.7% | 29.8% | 7.2% | 3.6% |
| Jul 2026 | 26.4% | 32.4% | 29.7% | 7.1% | 4.3% |
| Aug 2026 | 31% | 31% | 27.1% | 6.8% | 4.2% |
| Sep 2026 | — | — | — | — | — |
How has the Masterbuilt and Traeger comparison changed over the last 12 months?
3 findings
- Traeger was ahead of Masterbuilt in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Masterbuilt’s estimated Share of Search among smoker brands worldwide held steady at 4.2%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 11 months ending August 2026, Traeger’s estimated Share of Search among smoker brands worldwide held steady at 31%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for smoker brands worldwide in August 2026?
2 changes
In August 2026, Traeger overtook Pit Boss to take the highest estimated Share of Search among smoker brands worldwide, at 31%.
Estimated monthly branded searches for Masterbuilt worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Masterbuilt’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Masterbuilt
1 branded search term
- masterbuilt
Traeger
1 branded search term
- traeger
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.