Brandwave

How popular isBig Green Egg?

In September 2026, people searched for Big Green Egg by name about 110,000 times worldwide, a 21.5% increase from the previous year. These searches made up 11.8% of all global smoker grill brand searches, placing Big Green Egg second out of six brands. When we asked both ChatGPT and Google AI Overviews about smoker grill brands, Big Green Egg appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Big Green Egg is the second most searched of 6 competitors and the fifth most recommended in AI answers.

  1. WeberShare of searches 72%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Big Green EggShare of searches 11.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. TraegerShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Yoder SmokersShare of searches 3.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Camp ChefShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+1 more

Big Green Egg website (opens in a new tab)

Follow Big Green Egg and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top smoker grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Big Green Egg was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Big Green Egg is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Traeger2nd
  3. Yoder Smokers3rd
  4. Camp Chef4th
  5. Big Green Egg5th
  6. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoder Smokers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Green Egg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camp Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smoker grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which smoker grill brands compete with Big Green Egg?

Big Green Egg against smoker grill brands worldwide, by month

Share of searches by month for Weber, Big Green Egg, Traeger, Yoder Smokers, Camp Chef. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberBig Green EggTraegerYoder SmokersCamp ChefNinja
Oct 202572.6%10.6%10.6%3.2%2.6%0.34%
Nov 202567.1%11.9%14.6%3.6%2.4%0.39%
Dec 202566.6%10.6%15.9%3.9%2.6%0.42%
Jan 202670.5%10.3%12.5%3.8%2.5%0.41%
Feb 202673.4%10.5%10.5%3.2%2.1%0.28%
Mar 202676%10.5%8.5%2.6%2.1%0.28%
Apr 202678.3%9.4%7.7%2.3%1.9%0.31%
May 202677%9.9%8.1%2.4%2%0.49%
Jun 202673%10.8%10.8%2.7%2.2%0.53%
Jul 202673.9%12.1%8.1%3%2.4%0.48%
Aug 202673.8%11.1%9.1%3.3%2.2%0.45%
Sep 202672%11.8%9.7%3.6%2.4%0.47%

  1. 1.Weber

    72%

    Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share -1.8 points.

  2. 2.Big Green Egg

    11.8%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share +0.7 points.

  3. 3.Traeger

    9.7%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.7 points.

  4. 4.Yoder Smokers

    3.6%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share +0.2 points.

  5. 5.Camp Chef

    2.4%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.2 points.

  6. 6.Ninja

    0.47%

    Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare popularity between Big Green Egg and its closest rivals

Every comparison with Big Green Egg

18 comparisons

How has branded search demand for Big Green Egg changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Big Green Egg worldwide rose from 90.5K to 110K.
  • Across the 12 months ending September 2026, Big Green Egg’s share of searches among smoker grill brands worldwide increased from 10.6% to 11.8%.
  • Across the 12 months ending September 2026, Big Green Egg’s share of searches among smoker grill brands worldwide peaked at 12.1% in July 2026 and was lowest at 9.4% in April 2026.

How did search popularity change for smoker grill brands worldwide in September 2026?

5 changes

  1. In September 2026, Big Green Egg gained share of searches among smoker grill brands worldwide, from 11.1% to 11.8%.

  2. In September 2026, Traeger gained share of searches among smoker grill brands worldwide, from 9.1% to 9.7%.

  3. In September 2026, Weber lost share of searches among smoker grill brands worldwide, from 73.8% to 72%.

  4. Yoder Smokers’ share of searches among smoker grill brands worldwide has gained ground for 3 months in a row, from 2.7% to 3.6% in September 2026.

  5. Estimated monthly branded searches for Ninja worldwide rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.

How are Big Green Egg’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Big Green Egg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • big green egg

Do you work for Big Green Egg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Big Green Egg compete?

Big Green Egg is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
BBQ accessories2nd of 610.4%Show ranking
Barbecue brands2nd of 710.6%Show ranking
Smoker grill brands2nd of 611.8%Shown above
Pizza stone brands4th of 716.8%Show ranking
Pizza peel brands3rd of 717.8%Show ranking
Creator with pink hair and a pink jacket

Is Big Green Egg your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free