Brandwave

How popular isBig Green Egg?

In September 2026, people searched for Big Green Egg by name about 110,000 times worldwide, a 21.5% increase from the previous year. These searches made up 10.6% of all global barbecue brand searches, placing Big Green Egg second out of seven brands. When we asked both ChatGPT and Google AI Overviews about barbecue brands, Big Green Egg appeared in three of the four answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Big Green Egg is the second most searched of 7 competitors and the fourth most recommended in AI answers.

  1. WeberShare of searches 64.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. Big Green EggShare of searches 10.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. NapoleonShare of searches 10.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. TraegerShare of searches 8.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. Broil KingShare of searches 2.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+2 more

Big Green Egg website (opens in a new tab)

Follow Big Green Egg and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top barbecue brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Big Green Egg was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Big Green Egg is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Traeger3rd
  4. Big Green Egg4th
  5. Char-Broil5th
  6. Broil King–
  7. Z Grills–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Big Green Egg3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Napoleon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Traeger3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Char-Broil2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Broil King0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Z Grills0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about barbecue brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which barbecue brands compete with Big Green Egg?

Big Green Egg against barbecue brands worldwide, by month

Share of searches by month for Weber, Big Green Egg, Napoleon, Traeger, Broil King, Z Grills. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberBig Green EggNapoleonTraegerBroil KingZ GrillsChar-Broil
Oct 202564.9%9.5%9%9.5%1.9%2.8%2.3%
Nov 202560.7%10.8%7.8%13.2%1.8%4%1.8%
Dec 202561.4%9.8%7%14.6%1.6%3.6%2%
Jan 202664.3%9.4%8.3%11.4%1.9%2.8%1.9%
Feb 202664.5%9.2%10.2%9.2%2.3%2.3%2.3%
Mar 202661.8%8.5%14.7%6.9%3.8%2.1%2.1%
Apr 202662.7%7.6%16.8%6.2%3.4%1.5%1.9%
May 202662.7%8.1%16%6.6%3%1.6%2%
Jun 202659.3%8.8%16.4%8.8%3.2%1.8%1.8%
Jul 202661.6%10.1%15.7%6.7%2.5%1.7%1.7%
Aug 202663.9%9.6%12.7%7.9%2.4%1.9%1.6%
Sep 202664.3%10.6%10.4%8.7%2.1%2.1%1.7%

  1. 1.Weber

    64.3%

    Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share +0.4 points.

  2. 2.Big Green Egg

    10.6%

    Moved from 3rd to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share +0.9 points.

  3. 3.Napoleon

    10.4%

    Moved from 2nd to 3rd. 109K estimated branded searches, -39.2% vs prior month. Share -2.3 points.

  4. 4.Traeger

    8.7%

    Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.8 points.

  5. 5.Broil King

    2.1%

    Held 5th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.2 points.

  6. 6.Z Grills

    2.1%

    Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.2 points.

  7. 7.Char-Broil

    1.7%

    Held 7th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.2 points.

Compare popularity between Big Green Egg and its closest rivals

Every comparison with Big Green Egg

18 comparisons

How has branded search demand for Big Green Egg changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Big Green Egg worldwide rose from 90.5K to 110K.
  • Across the 12 months ending September 2026, Big Green Egg’s share of searches among barbecue brands worldwide increased from 9.5% to 10.6%.
  • Across the 12 months ending September 2026, Big Green Egg’s share of searches among barbecue brands worldwide peaked at 10.8% in November 2025 and was lowest at 7.6% in April 2026.

How did search popularity change for barbecue brands worldwide in September 2026?

6 changes

  1. In September 2026, Big Green Egg overtook Napoleon to rank 2nd among barbecue brands worldwide, with 10.6% of the searches.

  2. In September 2026, Traeger gained share of searches among barbecue brands worldwide, from 7.9% to 8.7%.

  3. In September 2026, Napoleon lost share of searches among barbecue brands worldwide, from 12.7% to 10.4%.

  4. Weber’s share of searches among barbecue brands worldwide has gained ground for 3 months in a row, from 59.3% to 64.3% in September 2026.

  5. Broil King’s share of searches among barbecue brands worldwide has lost ground for 3 months in a row, from 3.2% to 2.1% in September 2026.

  6. Estimated monthly branded searches for Char-Broil worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are Big Green Egg’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Big Green Egg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • big green egg

Do you work for Big Green Egg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Big Green Egg compete?

Big Green Egg is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
BBQ accessories2nd of 610.4%Show ranking
Barbecue brands2nd of 710.6%Shown above
Smoker grill brands2nd of 611.8%Show ranking
Pizza stone brands4th of 716.8%Show ranking
Pizza peel brands3rd of 717.8%Show ranking
Creator with pink hair and a pink jacket

Is Big Green Egg your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free