How popular isBroil King in search?
In August 2026, there were an estimated 33.1K branded searches for Broil King worldwide which is up 82.9% over the last 11 months. Broil King holds 2.2% estimated Share of Search among barbecue brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which barbecue brands compete with Broil King?
Share of Search by month for Napoleon, Traeger, Weber, Broil King. The figures are in the table below the chart.
View monthly share of search table
| Month | Napoleon | Traeger | Weber | Broil King | Z Grills |
|---|---|---|---|---|---|
| Oct 2025 | 89% | 4.4% | 4.4% | 0.88% | 1.3% |
| Nov 2025 | 81.2% | 8.9% | 6% | 1.2% | 2.7% |
| Dec 2025 | 81.8% | 9% | 6% | 0.99% | 2.2% |
| Jan 2026 | 85.9% | 6.3% | 5.2% | 1% | 1.6% |
| Feb 2026 | 88.5% | 5.3% | 3.6% | 1.3% | 1.3% |
| Mar 2026 | 82.7% | 6.1% | 6.1% | 3.3% | 1.8% |
| Apr 2026 | 75% | 8.3% | 10.1% | 4.5% | 2% |
| May 2026 | 75.7% | 8.3% | 10.1% | 3.7% | 2% |
| Jun 2026 | 75.6% | 10.2% | 8.4% | 3.7% | 2.1% |
| Jul 2026 | 79.6% | 7.2% | 8.8% | 2.6% | 1.8% |
| Aug 2026 | 81.3% | 7.3% | 7.3% | 2.2% | 1.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.3% | 1.2M | 0% | +1.7 points | |
| 2, moved from 3rd to 2nd | 7.3% | 110K | 0% | +0.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 7.3% | 110K | -18.5% | -1.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 2.2% | 33.1K | -18.3% | -0.4 points | |
| 5, held 5th | 1.8% | 27.1K | 0% | 0 points |
1.
Napoleon81.3%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +1.7 points.
2.
Traeger7.3%
Moved from 3rd to 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Weber7.3%
Moved from 2nd to 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -1.5 points.
2.2%
Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
5.
Z Grills1.8%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Broil King and its closest rivals
How has branded search demand for Broil King changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Broil King worldwide rose from 18.1K to 33.1K.
- Across the 11 months ending August 2026, Broil King’s estimated Share of Search among barbecue brands worldwide increased from 0.88% to 2.2%.
- Across the 11 months ending August 2026, Broil King’s estimated Share of Search among barbecue brands worldwide peaked at 4.5% in April 2026 and was lowest at 0.88% in October 2025.
- Across the 11 months ending August 2026, Broil King rose from 5th to 4th among barbecue brands worldwide.
How did search popularity change for barbecue brands worldwide in August 2026?
4 changes
In August 2026, Napoleon gained estimated Share of Search among barbecue brands worldwide, from 79.6% to 81.3%.
In August 2026, Weber lost estimated Share of Search among barbecue brands worldwide, from 8.8% to 7.3%.
In August 2026, Traeger rose from 3rd to 2nd among barbecue brands worldwide.
Estimated monthly branded searches for Broil King worldwide rose 82.9% over 11 measured months, from 18.1K to 33.1K in August 2026.
Where does Broil King compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bbq accessories | 6th of 6 | 1.9% | Show ranking |
| Barbecue brands | 4th of 5 | 2.2% | Shown above |
How is Broil King measured?
Brandwave collects information about searches that people make online using Broil King’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- broil king
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Is Broil King your brand?
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