Broil King vs Traeger:Which is more popular by branded search?
In August 2026, Traeger had more branded searches than Broil King among barbecue brands worldwide. Traeger was estimated to have 110K branded searches compared to Broil King’s 33.1K, and held a 7.3% Share of Search versus Broil King’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Broil King or Traeger?
Compare the barbecue brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Traeger, Broil King. The figures are in the table below the chart.
View monthly share of search table
| Month | Napoleon | Traeger | Weber | Broil King | Z Grills |
|---|---|---|---|---|---|
| Oct 2025 | 89% | 4.4% | 4.4% | 0.88% | 1.3% |
| Nov 2025 | 81.2% | 8.9% | 6% | 1.2% | 2.7% |
| Dec 2025 | 81.8% | 9% | 6% | 0.99% | 2.2% |
| Jan 2026 | 85.9% | 6.3% | 5.2% | 1% | 1.6% |
| Feb 2026 | 88.5% | 5.3% | 3.6% | 1.3% | 1.3% |
| Mar 2026 | 82.7% | 6.1% | 6.1% | 3.3% | 1.8% |
| Apr 2026 | 75% | 8.3% | 10.1% | 4.5% | 2% |
| May 2026 | 75.7% | 8.3% | 10.1% | 3.7% | 2% |
| Jun 2026 | 75.6% | 10.2% | 8.4% | 3.7% | 2.1% |
| Jul 2026 | 79.6% | 7.2% | 8.8% | 2.6% | 1.8% |
| Aug 2026 | 81.3% | 7.3% | 7.3% | 2.2% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Broil King and Traeger comparison changed over the last 12 months?
3 findings
- Traeger was ahead of Broil King in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Broil King’s estimated Share of Search among barbecue brands worldwide moved from 0.88% to 2.2%, and its estimated monthly branded searches moved from 18.1K to 33.1K.
- Across the 11 months ending August 2026, Traeger’s estimated Share of Search among barbecue brands worldwide moved from 4.4% to 7.3%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for barbecue brands worldwide in August 2026?
2 changes
In August 2026, Traeger rose from 3rd to 2nd among barbecue brands worldwide.
Estimated monthly branded searches for Broil King worldwide rose 82.9% over 11 measured months, from 18.1K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Broil King’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Broil King
1 branded search term
- broil king
Traeger
1 branded search term
- traeger
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.