Barbecue brands:Which brands are most popular in search?
In August 2026, Napoleon was the most searched among barbecue brands worldwide, with an estimated 1.2M branded searches and 81.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
- Napoleon81.3%
Traeger7.3%
Weber7.3%- Broil King2.2%
- Z Grills1.8%
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Share of SearchLeaderboard
Compare the barbecue brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Napoleon, Traeger, Weber, Broil King. The figures are in the table below the chart.
View monthly share of search table
| Month | Napoleon | Traeger | Weber | Broil King | Z Grills |
|---|---|---|---|---|---|
| Oct 2025 | 89% | 4.4% | 4.4% | 0.88% | 1.3% |
| Nov 2025 | 81.2% | 8.9% | 6% | 1.2% | 2.7% |
| Dec 2025 | 81.8% | 9% | 6% | 0.99% | 2.2% |
| Jan 2026 | 85.9% | 6.3% | 5.2% | 1% | 1.6% |
| Feb 2026 | 88.5% | 5.3% | 3.6% | 1.3% | 1.3% |
| Mar 2026 | 82.7% | 6.1% | 6.1% | 3.3% | 1.8% |
| Apr 2026 | 75% | 8.3% | 10.1% | 4.5% | 2% |
| May 2026 | 75.7% | 8.3% | 10.1% | 3.7% | 2% |
| Jun 2026 | 75.6% | 10.2% | 8.4% | 3.7% | 2.1% |
| Jul 2026 | 79.6% | 7.2% | 8.8% | 2.6% | 1.8% |
| Aug 2026 | 81.3% | 7.3% | 7.3% | 2.2% | 1.8% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.3% | 1.2M | 0% | +1.7 points | |
| 2, moved from 3rd to 2nd | 7.3% | 110K | 0% | +0.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 7.3% | 110K | -18.5% | -1.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 2.2% | 33.1K | -18.3% | -0.4 points | |
| 5, held 5th | 1.8% | 27.1K | 0% | 0 points |
1.Napoleon
81.3%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +1.7 points.
2.
Traeger7.3%
Moved from 3rd to 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Weber7.3%
Moved from 2nd to 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -1.5 points.
2.2%
Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
5.Z Grills
1.8%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Napoleon vs Traeger: compare search popularity
- Napoleon vs Weber: compare search popularity
- Napoleon vs Broil King: compare search popularity
- Traeger vs Weber: compare search popularity
- Traeger vs Broil King: compare search popularity
- Weber vs Broil King: compare search popularity
- Compare any of these brands
Which brand is most popular in search among barbecue brands worldwide?
5 brands
In August 2026, Napoleon was the most searched among barbecue brands worldwide, with an estimated 1.2M branded searches and 81.3% estimated Share of Search within this set. Traeger is in 2nd place, 74 percentage points behind at 7.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Napoleon | 89% → 81.3% | 89%Oct 2025 | 75%Apr 2026 | 1st |
| Traeger | 4.4% → 7.3% | 10.2%Jun 2026 | 4.4%Oct 2025 | 2nd |
| Weber | 4.4% → 7.3% | 10.1%May 2026 | 3.6%Feb 2026 | 3rd |
| Broil King | 0.88% → 2.2% | 4.5%Apr 2026 | 0.88%Oct 2025 | 5th → 4th |
| Z Grills | 1.3% → 1.8% | 2.7%Nov 2025 | 1.3%Feb 2026 | 4th → 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among barbecue brands worldwide decreased from 89% to 81.3%.
- Across the 11 months ending August 2026, Traeger’s estimated Share of Search among barbecue brands worldwide increased from 4.4% to 7.3%.
- Across the 11 months ending August 2026, Weber’s estimated Share of Search among barbecue brands worldwide increased from 4.4% to 7.3%.
- Across the 11 months ending August 2026, Broil King’s estimated Share of Search among barbecue brands worldwide increased from 0.88% to 2.2%.
- Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among barbecue brands worldwide peaked at 89% in October 2025 and was lowest at 75% in April 2026.
- Across the 11 months ending August 2026, Traeger’s estimated Share of Search among barbecue brands worldwide peaked at 10.2% in June 2026 and was lowest at 4.4% in October 2025.
- Across the 11 months ending August 2026, Weber’s estimated Share of Search among barbecue brands worldwide peaked at 10.1% in May 2026 and was lowest at 3.6% in February 2026.
- Across the 11 months ending August 2026, Broil King’s estimated Share of Search among barbecue brands worldwide peaked at 4.5% in April 2026 and was lowest at 0.88% in October 2025.
- Across the 11 months ending August 2026, Z Grills’ estimated Share of Search among barbecue brands worldwide peaked at 2.7% in November 2025 and was lowest at 1.3% in February 2026.
- Across the 11 months ending August 2026, Broil King rose from 5th to 4th among barbecue brands worldwide.
- Across the 11 months ending August 2026, Z Grills fell from 4th to 5th among barbecue brands worldwide.
How did search popularity change for barbecue brands worldwide in August 2026?
4 changes
In August 2026, Napoleon gained estimated Share of Search among barbecue brands worldwide, from 79.6% to 81.3%.
In August 2026, Weber lost estimated Share of Search among barbecue brands worldwide, from 8.8% to 7.3%.
In August 2026, Traeger rose from 3rd to 2nd among barbecue brands worldwide.
Estimated monthly branded searches for Broil King worldwide rose 82.9% over 11 measured months, from 18.1K to 33.1K in August 2026.
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