Broil King vs Napoleon:Which is more popular by branded search?
In August 2026, Napoleon had more branded searches than Broil King among bbq accessories worldwide. Napoleon was estimated to have 1.2M branded searches compared to Broil King’s 33.1K, and held a 71.8% Share of Search versus Broil King’s 1.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Broil King or Napoleon?
Compare the bbq accessories people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Napoleon, Broil King. The figures are in the table below the chart.
View monthly share of search table
| Month | Napoleon | Big Green Egg | Traeger | Weber | Kamado Joe | Broil King |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.4% | 4.2% | 4.2% | 4.2% | 2.3% | 0.83% |
| Nov 2025 | 75.3% | 6.8% | 8.3% | 5.5% | 3% | 1.1% |
| Dec 2025 | 76.4% | 5.6% | 8.4% | 5.6% | 3.1% | 0.92% |
| Jan 2026 | 80.7% | 4.9% | 5.9% | 4.9% | 2.7% | 0.97% |
| Feb 2026 | 82.7% | 5% | 5% | 3.3% | 2.7% | 1.2% |
| Mar 2026 | 75.4% | 6.8% | 5.5% | 5.5% | 3.7% | 3% |
| Apr 2026 | 65.3% | 8.8% | 7.2% | 8.8% | 5.9% | 4% |
| May 2026 | 65.9% | 8.8% | 7.2% | 8.8% | 5.9% | 3.3% |
| Jun 2026 | 65.8% | 8.9% | 8.9% | 7.3% | 5.9% | 3.3% |
| Jul 2026 | 69.3% | 9.4% | 6.2% | 7.7% | 5.1% | 2.3% |
| Aug 2026 | 71.8% | 7.9% | 6.5% | 6.5% | 5.3% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Broil King and Napoleon comparison changed over the last 12 months?
3 findings
- Napoleon was ahead of Broil King in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Broil King’s estimated Share of Search among bbq accessories worldwide moved from 0.83% to 1.9%, and its estimated monthly branded searches moved from 18.1K to 33.1K.
- Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq accessories worldwide moved from 84.4% to 71.8%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
How did search popularity change for bbq accessories worldwide in August 2026?
2 changes
In August 2026, Napoleon gained estimated Share of Search among bbq accessories worldwide, from 69.3% to 71.8%.
Estimated monthly branded searches for Broil King worldwide rose 82.9% over 11 measured months, from 18.1K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Broil King’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Broil King
1 branded search term
- broil king
Napoleon
1 branded search term
- napoleon
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.