Blackstone vs Z Grills:Which is more popular?
In October 2026, Blackstone had more branded searches than Z Grills among BBQ brands worldwide. Blackstone had about 380,000 branded searches, while Z Grills had 27,100. Blackstone made up 49.3% of all BBQ brand searches we track, and Z Grills accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Blackstone appeared in two of the five answers and Z Grills in none.
Who do people search for more?
Blackstone, about 14 searches for every 1 for Z Grills
Who does AI mention more?
Blackstone, mentioned in 2 of 5 answers, Z Grills in 0
Who does AI recommend more?
Blackstone, the only one of the two named
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Top BBQ brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blackstone was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Z Grills did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st
Napoleon2nd
Char-Broil3rd
Traeger4th
Big Green Egg5th- Blackstone6th
Z Grills–
Matador–
Beefeater–
Broil King–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Napoleon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Char-Broil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blackstone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Big Green Egg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Z Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Matador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Broil King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ brands
5 answers
Asked ChatGPT
“Which BBQ brand should I buy?”
Asked ChatGPT
“What are the best BBQ brands?”
Asked ChatGPT
“What's the best BBQ brand for everyday grilling?”
Searched Google, AI Overview
“bbq brands”
Searched Google, AI Overview
“gas grill brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Blackstone or Z Grills more popular in search?
This chart shows how often people search Google for Blackstone and Z Grills by name. Each line represents a brand's share of searches for all ten BBQ brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Blackstone, Z Grills. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blackstone | Weber | Big Green Egg | Traeger | Z Grills | Napoleon | Char-Broil | Matador | Beefeater | Broil King |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 41.5% | 13.4% | 14.8% | 15.3% | 5.4% | 2.6% | 3% | 1.4% | 1.4% | 0.99% |
| Dec 2025 | 48.3% | 12.8% | 11.5% | 14.6% | 4.2% | 2.1% | 2.8% | 1.6% | 1.4% | 0.76% |
| Jan 2026 | 44.4% | 14.7% | 12.9% | 13.6% | 3.9% | 2.9% | 3.2% | 1.6% | 1.6% | 1.3% |
| Feb 2026 | 42.6% | 12.2% | 15.2% | 13.2% | 3.7% | 4.1% | 4.5% | 1.1% | 1.5% | 1.8% |
| Mar 2026 | 39.3% | 14.8% | 14% | 12% | 3.4% | 6.9% | 5.1% | 0.93% | 1% | 2.6% |
| Apr 2026 | 42.1% | 16.7% | 12.2% | 10.7% | 2.5% | 7.6% | 4.5% | 0.67% | 0.91% | 2.2% |
| May 2026 | 47.5% | 14.7% | 11.3% | 9.8% | 2.3% | 7% | 4.2% | 0.47% | 0.69% | 2% |
| Jun 2026 | 52.3% | 10.9% | 10.3% | 12.9% | 2.1% | 5.1% | 3.8% | 0.5% | 0.73% | 1.5% |
| Jul 2026 | 43.3% | 12.9% | 12.6% | 15.9% | 2.1% | 6.2% | 3.8% | 0.69% | 0.9% | 1.7% |
| Aug 2026 | 43.8% | 12.9% | 12.7% | 16.1% | 2.6% | 5.1% | 3.1% | 0.89% | 1.3% | 1.6% |
| Sep 2026 | 44.5% | 12.3% | 12.9% | 16.3% | 2.6% | 4.2% | 3.2% | 1.5% | 1.5% | 1.1% |
| Oct 2026 | 49.3% | 15.8% | 11.7% | 8.3% | 3.5% | 3.1% | 2.9% | 2.3% | 2% | 1% |
How has branded search for Blackstone and Z Grills changed worldwide over the last 12 months?
3 findings
- Blackstone was ahead of Z Grills in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Blackstone’s share of searches among BBQ brands worldwide moved from 41.5% to 49.3%, and its estimated monthly branded searches moved from 378K to 380K.
- Across the 12 months ending October 2026, Z Grills’ share of searches among BBQ brands worldwide moved from 5.4% to 3.5%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
How did search popularity change for BBQ brands worldwide in October 2026?
2 changes
In October 2026, Z Grills overtook Napoleon and Char-Broil to rank 5th among BBQ brands worldwide, with 3.5% of the searches.
In October 2026, Blackstone gained share of searches among BBQ brands worldwide, from 44.5% to 49.3%.
How are Blackstone’s and Z Grills’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Blackstone’s and Z Grills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackstone
2 branded search terms
- blackstone bbq
- blackstone grill
Z Grills
1 branded search term
- z grills
Other head-to-heads among BBQ brands
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