Brandwave

How popular isBlackstone?

In September 2026, people searched for Blackstone by name about 165,000 times worldwide, about the same as the previous year. These searches made up 10.4% of all global BBQ brand searches, placing Blackstone fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about BBQ brands, Blackstone appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Blackstone is the fourth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. WeberShare of searches 42.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BeefeaterShare of searches 18.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MatadorShare of searches 18.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BlackstoneShare of searches 10.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. TraegerShare of searches 5.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blackstone was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Blackstone is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Char-Broil3rd
  4. Traeger4th
  5. Blackstone5th
  6. Beefeater–
  7. Matador–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Char-Broil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blackstone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which BBQ brands compete with Blackstone?

Blackstone against BBQ brands worldwide, by month

Share of searches by month for Weber, Beefeater, Matador, Blackstone, Traeger, Napoleon. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberBeefeaterMatadorBlackstoneTraegerNapoleonChar-Broil
Oct 202540.4%19.6%19.6%10.8%5.9%2.2%1.4%
Nov 202542.5%16.9%16.9%11.3%9.3%1.9%1.2%
Dec 202538.9%20.7%16.9%11.3%9.3%1.6%1.2%
Jan 202640.2%19.5%19.5%10.7%7.1%1.8%1.2%
Feb 202643.2%16.8%20.6%9.2%6.2%2.5%1.5%
Mar 202648.8%12.3%15%12.3%5.5%4.5%1.7%
Apr 202652.7%11.6%11.6%11.6%5.2%5.8%1.6%
May 202651.8%10%10%14.9%5.5%6.1%1.6%
Jun 202648.3%10.7%10.7%15.9%7.1%5.8%1.4%
Jul 202647.8%14.3%11.7%14.3%5.2%5.4%1.3%
Aug 202646.5%19.1%12.8%10.4%5.7%4.3%1.2%
Sep 202642.1%18.9%18.9%10.4%5.7%2.8%1.1%

  1. 1.Weber

    42.1%

    Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share -4.4 points.

  2. 2.Beefeater

    18.9%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  3. 3.Matador

    18.9%

    Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +6.1 points.

  4. 4.Blackstone

    10.4%

    Held 4th. 165K estimated branded searches, -17.9% vs prior month. Share -0.1 points.

  5. 5.Traeger

    5.7%

    Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.

  6. 6.Napoleon

    2.8%

    Held 6th. 45.2K estimated branded searches, -45.3% vs prior month. Share -1.5 points.

  7. 7.Char-Broil

    1.1%

    Held 7th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare popularity between Blackstone and its closest rivals

Every comparison with Blackstone

9 comparisons

How has branded search demand for Blackstone changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Blackstone worldwide held steady at 165K.
  • Across the 12 months ending September 2026, Blackstone’s share of searches among BBQ brands worldwide peaked at 15.9% in June 2026 and was lowest at 9.2% in February 2026.

How did search popularity change for BBQ brands worldwide in September 2026?

5 changes

  1. In September 2026, Matador gained share of searches among BBQ brands worldwide, from 12.8% to 18.9%.

  2. In September 2026, Weber lost share of searches among BBQ brands worldwide, from 46.5% to 42.1%.

  3. In September 2026, Napoleon lost share of searches among BBQ brands worldwide, from 4.3% to 2.8%.

  4. Blackstone’s share of searches among BBQ brands worldwide has lost ground for 3 months in a row, from 15.9% to 10.4% in September 2026.

  5. Estimated monthly branded searches for Char-Broil worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are Blackstone’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Blackstone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blackstone griddle

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How the Brand Demand Index is measured

Where does Blackstone compete?

Blackstone is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
BBQ brands4th of 710.4%Shown above
Portable grill brands3rd of 711.1%Show ranking
Creator with pink hair and a pink jacket

Is Blackstone your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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