Blackstone vs Napoleon:Which is more popular?
In September 2026, Blackstone had more branded searches than Napoleon among BBQ brands worldwide. Blackstone had about 165,000 branded searches, while Napoleon had 45,200. Blackstone made up 10.4% of all BBQ brand searches we track, and Napoleon accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Napoleon appeared in all five answers and Blackstone in two. Napoleon was mentioned before Blackstone in every answer.
Who do people search for more?
Blackstone, about 4 searches for every 1 for Napoleon
Who does AI mention more?
Napoleon, mentioned in every answer we collected
Who does AI recommend more?
Napoleon, named ahead of Blackstone in every answer
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Top BBQ brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Napoleon appeared in all five answers. Blackstone was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Napoleon was listed before Blackstone in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st- Napoleon2nd
Char-Broil3rd
Traeger4th- Blackstone5th
Beefeater–
Matador–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Napoleon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Char-Broil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blackstone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Matador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ brands
5 answers
Asked ChatGPT
“Which BBQ brand should I buy?”
Asked ChatGPT
“What are the best BBQ brands?”
Asked ChatGPT
“What's the best BBQ brand for everyday grilling?”
Searched Google, AI Overview
“bbq brands”
Searched Google, AI Overview
“gas grill brand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Blackstone or Napoleon more popular in search?
This chart shows how often people search Google for Blackstone and Napoleon by name. Each line represents a brand's share of searches for all seven BBQ brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Blackstone, Napoleon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Beefeater | Matador | Blackstone | Traeger | Napoleon | Char-Broil |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 19.6% | 19.6% | 10.8% | 5.9% | 2.2% | 1.4% |
| Nov 2025 | 42.5% | 16.9% | 16.9% | 11.3% | 9.3% | 1.9% | 1.2% |
| Dec 2025 | 38.9% | 20.7% | 16.9% | 11.3% | 9.3% | 1.6% | 1.2% |
| Jan 2026 | 40.2% | 19.5% | 19.5% | 10.7% | 7.1% | 1.8% | 1.2% |
| Feb 2026 | 43.2% | 16.8% | 20.6% | 9.2% | 6.2% | 2.5% | 1.5% |
| Mar 2026 | 48.8% | 12.3% | 15% | 12.3% | 5.5% | 4.5% | 1.7% |
| Apr 2026 | 52.7% | 11.6% | 11.6% | 11.6% | 5.2% | 5.8% | 1.6% |
| May 2026 | 51.8% | 10% | 10% | 14.9% | 5.5% | 6.1% | 1.6% |
| Jun 2026 | 48.3% | 10.7% | 10.7% | 15.9% | 7.1% | 5.8% | 1.4% |
| Jul 2026 | 47.8% | 14.3% | 11.7% | 14.3% | 5.2% | 5.4% | 1.3% |
| Aug 2026 | 46.5% | 19.1% | 12.8% | 10.4% | 5.7% | 4.3% | 1.2% |
| Sep 2026 | 42.1% | 18.9% | 18.9% | 10.4% | 5.7% | 2.8% | 1.1% |
How has the Blackstone and Napoleon comparison changed over the last 12 months?
3 findings
- Blackstone was ahead of Napoleon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blackstone’s share of searches among BBQ brands worldwide moved from 10.8% to 10.4%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands worldwide moved from 2.2% to 2.8%, and its estimated monthly branded searches moved from 34.3K to 45.2K.
How did search popularity change for BBQ brands worldwide in September 2026?
2 changes
In September 2026, Napoleon lost share of searches among BBQ brands worldwide, from 4.3% to 2.8%.
Blackstone’s share of searches among BBQ brands worldwide has lost ground for 3 months in a row, from 15.9% to 10.4% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Blackstone’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackstone
1 branded search term
- blackstone griddle
Napoleon
2 branded search terms
- napoleon bbq
- napoleon gas grill
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