Brandwave

How popular isZ Grills?

In October 2026, people searched for Z Grills by name about 27,100 times worldwide, a 45.3% decrease from the previous year. These searches made up 3.5% of all global BBQ brand searches, placing Z Grills fifth out of ten brands. When we asked both ChatGPT and Google AI Overviews about BBQ brands, Z Grills did not appear in any of the answers.

Search and AI answers in October 2026

Z Grills is the fifth most searched of 10 competitors and not named in the AI answers we collected.

  1. BlackstoneShare of searches 49.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. WeberShare of searches 15.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Big Green EggShare of searches 11.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. TraegerShare of searches 8.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Z GrillsShare of searches 3.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+5 more

Z Grills website (opens in a new tab)

Follow Z Grills and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Z Grills did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Char-Broil3rd
  4. Traeger4th
  5. Big Green Egg5th
  6. Blackstone6th
  7. Z Grills–
  8. Matador–
  9. Beefeater–
  10. Broil King–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Char-Broil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blackstone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Green Egg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Z Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Broil King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for Z Grills compared with other BBQ brands worldwide?

Z Grills against BBQ brands worldwide, by month

Share of searches by month for Blackstone, Weber, Big Green Egg, Traeger, Z Grills, Napoleon, Char-Broil, Matador, Beefeater. The figures are in the table below the chart.

View monthly share of searches table
MonthBlackstoneWeberBig Green EggTraegerZ GrillsNapoleonChar-BroilMatadorBeefeaterBroil King
Nov 202541.5%13.4%14.8%15.3%5.4%2.6%3%1.4%1.4%0.99%
Dec 202548.3%12.8%11.5%14.6%4.2%2.1%2.8%1.6%1.4%0.76%
Jan 202644.4%14.7%12.9%13.6%3.9%2.9%3.2%1.6%1.6%1.3%
Feb 202642.6%12.2%15.2%13.2%3.7%4.1%4.5%1.1%1.5%1.8%
Mar 202639.3%14.8%14%12%3.4%6.9%5.1%0.93%1%2.6%
Apr 202642.1%16.7%12.2%10.7%2.5%7.6%4.5%0.67%0.91%2.2%
May 202647.5%14.7%11.3%9.8%2.3%7%4.2%0.47%0.69%2%
Jun 202652.3%10.9%10.3%12.9%2.1%5.1%3.8%0.5%0.73%1.5%
Jul 202643.3%12.9%12.6%15.9%2.1%6.2%3.8%0.69%0.9%1.7%
Aug 202643.8%12.9%12.7%16.1%2.6%5.1%3.1%0.89%1.3%1.6%
Sep 202644.5%12.3%12.9%16.3%2.6%4.2%3.2%1.5%1.5%1.1%
Oct 202649.3%15.8%11.7%8.3%3.5%3.1%2.9%2.3%2%1%

  1. 1.Blackstone

    49.3%

    Held 1st. 380K estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.Weber

    15.8%

    Moved from 4th to 2nd. 122K estimated branded searches, +16% vs prior month. Share +3.5 points.

  3. 3.Big Green Egg

    11.7%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.1 points.

  4. 4.Traeger

    8.3%

    Moved from 2nd to 4th. 63.7K estimated branded searches, -54.1% vs prior month. Share -8 points.

  5. 5.Z Grills

    3.5%

    Moved from 7th to 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.9 points.

  6. 6.Napoleon

    3.1%

    Moved from 5th to 6th. 23.8K estimated branded searches, -33% vs prior month. Share -1.1 points.

  7. 7.Char-Broil

    2.9%

    Moved from 6th to 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  8. 8.Matador

    2.3%

    Moved from 9th to 8th. 17.7K estimated branded searches, +38.3% vs prior month. Share +0.8 points.

  9. 9.Beefeater

    2%

    Moved from 8th to 9th. 15.7K estimated branded searches, +20.8% vs prior month. Share +0.5 points.

  10. 10.Broil King

    1%

    Held 10th. 8K estimated branded searches, -18.4% vs prior month. Share -0.1 points.

Weber, Traeger and Broil King sell other things too, so only their searches that name this product count here, like “weber bbq”.

Compare popularity between Z Grills and its closest rivals

Every comparison with Z Grills

14 comparisons

How has branded search demand for Z Grills changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Z Grills worldwide fell from 49.5K to 27.1K.
  • Across the 12 months ending October 2026, Z Grills’ share of searches among BBQ brands worldwide decreased from 5.4% to 3.5%.
  • Across the 12 months ending October 2026, Z Grills’ share of searches among BBQ brands worldwide peaked at 5.4% in November 2025 and was lowest at 2.1% in June 2026.

How did search popularity change for BBQ brands worldwide in October 2026?

6 changes

  1. In October 2026, Weber overtook Traeger and Big Green Egg to rank 2nd among BBQ brands worldwide, with 15.8% of the searches.

  2. In October 2026, Z Grills overtook Napoleon and Char-Broil to rank 5th among BBQ brands worldwide, with 3.5% of the searches.

  3. In October 2026, Matador overtook Beefeater to rank 8th among BBQ brands worldwide, with 2.3% of the searches.

  4. In October 2026, Blackstone gained share of searches among BBQ brands worldwide, from 44.5% to 49.3%.

  5. In October 2026, Beefeater gained share of searches among BBQ brands worldwide, from 1.5% to 2%.

  6. In October 2026, Traeger lost share of searches among BBQ brands worldwide, from 16.3% to 8.3%.

How are Z Grills’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Z Grills’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • z grills

Do you work for Z Grills? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Z Grills compete?

Z Grills is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
BBQ brands5th of 103.5%Shown above
Pellet grill brands4th of 812%Show ranking
Creator with pink hair and a pink jacket

Is Z Grills your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free