Matador vs Z Grills:Which is more popular?
In October 2026, Z Grills had more branded searches than Matador among BBQ brands worldwide. Z Grills had about 27,100 branded searches, while Matador had 17,700. Z Grills made up 3.5% of all BBQ brand searches we track, and Matador accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about BBQ brands, neither Matador nor Z Grills appeared in any of the five answers.
Who do people search for more?
Z Grills, about 53% more searches than Matador
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top BBQ brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Matador nor Z Grills showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st
Napoleon2nd
Char-Broil3rd
Traeger4th
Big Green Egg5th
Blackstone6th- Z Grills–
Matador–
Beefeater–
Broil King–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Napoleon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Char-Broil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blackstone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Big Green Egg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Z Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Matador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Broil King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ brands
5 answers
Asked ChatGPT
“Which BBQ brand should I buy?”
Asked ChatGPT
“What are the best BBQ brands?”
Asked ChatGPT
“What's the best BBQ brand for everyday grilling?”
Searched Google, AI Overview
“bbq brands”
Searched Google, AI Overview
“gas grill brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Matador or Z Grills more popular in search?
This chart shows how often people search Google for Matador and Z Grills by name. Each line represents a brand's share of searches for all ten BBQ brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Z Grills, Matador. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blackstone | Weber | Big Green Egg | Traeger | Z Grills | Napoleon | Char-Broil | Matador | Beefeater | Broil King |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 41.5% | 13.4% | 14.8% | 15.3% | 5.4% | 2.6% | 3% | 1.4% | 1.4% | 0.99% |
| Dec 2025 | 48.3% | 12.8% | 11.5% | 14.6% | 4.2% | 2.1% | 2.8% | 1.6% | 1.4% | 0.76% |
| Jan 2026 | 44.4% | 14.7% | 12.9% | 13.6% | 3.9% | 2.9% | 3.2% | 1.6% | 1.6% | 1.3% |
| Feb 2026 | 42.6% | 12.2% | 15.2% | 13.2% | 3.7% | 4.1% | 4.5% | 1.1% | 1.5% | 1.8% |
| Mar 2026 | 39.3% | 14.8% | 14% | 12% | 3.4% | 6.9% | 5.1% | 0.93% | 1% | 2.6% |
| Apr 2026 | 42.1% | 16.7% | 12.2% | 10.7% | 2.5% | 7.6% | 4.5% | 0.67% | 0.91% | 2.2% |
| May 2026 | 47.5% | 14.7% | 11.3% | 9.8% | 2.3% | 7% | 4.2% | 0.47% | 0.69% | 2% |
| Jun 2026 | 52.3% | 10.9% | 10.3% | 12.9% | 2.1% | 5.1% | 3.8% | 0.5% | 0.73% | 1.5% |
| Jul 2026 | 43.3% | 12.9% | 12.6% | 15.9% | 2.1% | 6.2% | 3.8% | 0.69% | 0.9% | 1.7% |
| Aug 2026 | 43.8% | 12.9% | 12.7% | 16.1% | 2.6% | 5.1% | 3.1% | 0.89% | 1.3% | 1.6% |
| Sep 2026 | 44.5% | 12.3% | 12.9% | 16.3% | 2.6% | 4.2% | 3.2% | 1.5% | 1.5% | 1.1% |
| Oct 2026 | 49.3% | 15.8% | 11.7% | 8.3% | 3.5% | 3.1% | 2.9% | 2.3% | 2% | 1% |
How has branded search for Matador and Z Grills changed worldwide over the last 12 months?
3 findings
- Z Grills was ahead of Matador in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Matador’s share of searches among BBQ brands worldwide moved from 1.4% to 2.3%, and its estimated monthly branded searches moved from 12.8K to 17.7K.
- Across the 12 months ending October 2026, Z Grills’ share of searches among BBQ brands worldwide moved from 5.4% to 3.5%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
How did search popularity change for BBQ brands worldwide in October 2026?
2 changes
In October 2026, Z Grills overtook Napoleon and Char-Broil to rank 5th among BBQ brands worldwide, with 3.5% of the searches.
In October 2026, Matador overtook Beefeater to rank 8th among BBQ brands worldwide, with 2.3% of the searches.
How are Matador’s and Z Grills’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Matador’s and Z Grills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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