Brandwave

Big Green Egg vs Weber:Which is more popular?

In October 2026, Weber had more branded searches than Big Green Egg among BBQ brands worldwide. Weber had about 122,000 branded searches, while Big Green Egg had 90,500. Weber made up 15.8% of all BBQ brand searches we track, and Big Green Egg accounted for 11.7%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Weber appeared in all five answers and Big Green Egg in two. Weber was mentioned before Big Green Egg in every answer.

Among BBQ brands worldwide in October 2026

Who do people search for more?

Weber, about 35% more searches than Big Green Egg

Weber 122K searchesBig Green Egg 90.5K searches

Who does AI mention more?

Weber, mentioned in every answer we collected

Weber in 5 of 5Big Green Egg in 2 of 5

Who does AI recommend more?

Weber, named ahead of Big Green Egg in every answer

Weber first in 5Big Green Egg never first

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Weber appeared in all five answers. Big Green Egg was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Weber was listed before Big Green Egg in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Char-Broil3rd
  4. Traeger4th
  5. Big Green Egg5th
  6. Blackstone6th
  7. Z Grills–
  8. Matador–
  9. Beefeater–
  10. Broil King–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Char-Broil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blackstone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Green Egg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Z Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Broil King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Big Green Egg or Weber more popular in search?

This chart shows how often people search Google for Big Green Egg and Weber by name. Each line represents a brand's share of searches for all ten BBQ brands we track, month by month, from English-language searches worldwide.

Big Green Egg and Weber among BBQ brands worldwide, by month

Share of searches by month for Weber, Big Green Egg. The figures are in the table below the chart.

View monthly share of searches table
MonthBlackstoneWeberBig Green EggTraegerZ GrillsNapoleonChar-BroilMatadorBeefeaterBroil King
Nov 202541.5%13.4%14.8%15.3%5.4%2.6%3%1.4%1.4%0.99%
Dec 202548.3%12.8%11.5%14.6%4.2%2.1%2.8%1.6%1.4%0.76%
Jan 202644.4%14.7%12.9%13.6%3.9%2.9%3.2%1.6%1.6%1.3%
Feb 202642.6%12.2%15.2%13.2%3.7%4.1%4.5%1.1%1.5%1.8%
Mar 202639.3%14.8%14%12%3.4%6.9%5.1%0.93%1%2.6%
Apr 202642.1%16.7%12.2%10.7%2.5%7.6%4.5%0.67%0.91%2.2%
May 202647.5%14.7%11.3%9.8%2.3%7%4.2%0.47%0.69%2%
Jun 202652.3%10.9%10.3%12.9%2.1%5.1%3.8%0.5%0.73%1.5%
Jul 202643.3%12.9%12.6%15.9%2.1%6.2%3.8%0.69%0.9%1.7%
Aug 202643.8%12.9%12.7%16.1%2.6%5.1%3.1%0.89%1.3%1.6%
Sep 202644.5%12.3%12.9%16.3%2.6%4.2%3.2%1.5%1.5%1.1%
Oct 202649.3%15.8%11.7%8.3%3.5%3.1%2.9%2.3%2%1%

Weber sells other things too, so only its searches that name this product count here, like “weber bbq”.

How has branded search for Big Green Egg and Weber changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending October 2026: Weber took it in December 2025, Big Green Egg took it in February 2026, Weber took it in March 2026, Big Green Egg took it in September 2026, Weber took it in October 2026.
  • Across the 12 months ending October 2026, Big Green Egg’s share of searches among BBQ brands worldwide moved from 14.8% to 11.7%, and its estimated monthly branded searches moved from 135K to 90.5K.
  • Across the 12 months ending October 2026, Weber’s share of searches among BBQ brands worldwide moved from 13.4% to 15.8%, and its estimated monthly branded searches held steady at 122K.

How did search popularity change for BBQ brands worldwide in October 2026?

2 changes

  1. In October 2026, Weber overtook Traeger and Big Green Egg to rank 2nd among BBQ brands worldwide, with 15.8% of the searches.

  2. In October 2026, Big Green Egg lost share of searches among BBQ brands worldwide, from 12.9% to 11.7%.

How are Big Green Egg’s and Weber’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Big Green Egg’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Green Egg

1 branded search term

  • big green egg

Weber

2 branded search terms

  • weber barbecue
  • weber bbq

How the Brand Demand Index is measured

Other head-to-heads among BBQ brands

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