Weber vs Z Grills:Which is more popular?
In October 2026, Weber had more branded searches than Z Grills among BBQ brands worldwide. Weber had about 122,000 branded searches, while Z Grills had 27,100. Weber made up 15.8% of all BBQ brand searches we track, and Z Grills accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Weber appeared in all five answers and Z Grills in none.
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Top BBQ brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Weber appeared in all five answers. Z Grills did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st
Napoleon2nd
Char-Broil3rd
Traeger4th
Big Green Egg5th
Blackstone6th
Z Grills–
Matador–
Beefeater–
Broil King–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Napoleon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Char-Broil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blackstone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Big Green Egg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Z Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Matador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Broil King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ brands
5 answers
Asked ChatGPT
“Which BBQ brand should I buy?”
Asked ChatGPT
“What are the best BBQ brands?”
Asked ChatGPT
“What's the best BBQ brand for everyday grilling?”
Searched Google, AI Overview
“bbq brands”
Searched Google, AI Overview
“gas grill brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Weber or Z Grills more popular in search?
This chart shows how often people search Google for Weber and Z Grills by name. Each line represents a brand's share of searches for all ten BBQ brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Weber, Z Grills. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blackstone | Weber | Big Green Egg | Traeger | Z Grills | Napoleon | Char-Broil | Matador | Beefeater | Broil King |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 41.5% | 13.4% | 14.8% | 15.3% | 5.4% | 2.6% | 3% | 1.4% | 1.4% | 0.99% |
| Dec 2025 | 48.3% | 12.8% | 11.5% | 14.6% | 4.2% | 2.1% | 2.8% | 1.6% | 1.4% | 0.76% |
| Jan 2026 | 44.4% | 14.7% | 12.9% | 13.6% | 3.9% | 2.9% | 3.2% | 1.6% | 1.6% | 1.3% |
| Feb 2026 | 42.6% | 12.2% | 15.2% | 13.2% | 3.7% | 4.1% | 4.5% | 1.1% | 1.5% | 1.8% |
| Mar 2026 | 39.3% | 14.8% | 14% | 12% | 3.4% | 6.9% | 5.1% | 0.93% | 1% | 2.6% |
| Apr 2026 | 42.1% | 16.7% | 12.2% | 10.7% | 2.5% | 7.6% | 4.5% | 0.67% | 0.91% | 2.2% |
| May 2026 | 47.5% | 14.7% | 11.3% | 9.8% | 2.3% | 7% | 4.2% | 0.47% | 0.69% | 2% |
| Jun 2026 | 52.3% | 10.9% | 10.3% | 12.9% | 2.1% | 5.1% | 3.8% | 0.5% | 0.73% | 1.5% |
| Jul 2026 | 43.3% | 12.9% | 12.6% | 15.9% | 2.1% | 6.2% | 3.8% | 0.69% | 0.9% | 1.7% |
| Aug 2026 | 43.8% | 12.9% | 12.7% | 16.1% | 2.6% | 5.1% | 3.1% | 0.89% | 1.3% | 1.6% |
| Sep 2026 | 44.5% | 12.3% | 12.9% | 16.3% | 2.6% | 4.2% | 3.2% | 1.5% | 1.5% | 1.1% |
| Oct 2026 | 49.3% | 15.8% | 11.7% | 8.3% | 3.5% | 3.1% | 2.9% | 2.3% | 2% | 1% |
Weber sells other things too, so only its searches that name this product count here, like “weber bbq”.
How has branded search for Weber and Z Grills changed worldwide over the last 12 months?
3 findings
- Weber was ahead of Z Grills in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Weber’s share of searches among BBQ brands worldwide moved from 13.4% to 15.8%, and its estimated monthly branded searches held steady at 122K.
- Across the 12 months ending October 2026, Z Grills’ share of searches among BBQ brands worldwide moved from 5.4% to 3.5%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
How did search popularity change for BBQ brands worldwide in October 2026?
2 changes
In October 2026, Weber overtook Traeger and Big Green Egg to rank 2nd among BBQ brands worldwide, with 15.8% of the searches.
In October 2026, Z Grills overtook Napoleon and Char-Broil to rank 5th among BBQ brands worldwide, with 3.5% of the searches.
How are Weber’s and Z Grills’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Weber’s and Z Grills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among BBQ brands
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