Traeger vs Weber:Which is searched more?
In September 2026, Weber had more branded searches than Traeger among BBQ brands worldwide. Weber was estimated to have 670K branded searches compared to Traeger’s 90.5K, and held a 49.2% Share of Search versus Traeger’s 6.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Traeger or Weber?
Compare the barbecue and grill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Weber, Traeger. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Beefeater | Matador | Traeger |
|---|---|---|---|---|
| Oct 2025 | 47.2% | 22.9% | 22.9% | 6.9% |
| Nov 2025 | 49.7% | 19.7% | 19.7% | 10.8% |
| Dec 2025 | 45.3% | 24.1% | 19.7% | 10.8% |
| Jan 2026 | 46.5% | 22.6% | 22.6% | 8.3% |
| Feb 2026 | 49.8% | 19.4% | 23.7% | 7.1% |
| Mar 2026 | 59.8% | 15% | 18.4% | 6.7% |
| Apr 2026 | 65% | 14.3% | 14.3% | 6.4% |
| May 2026 | 67.1% | 12.9% | 12.9% | 7.1% |
| Jun 2026 | 62.9% | 13.9% | 13.9% | 9.3% |
| Jul 2026 | 60.5% | 18.1% | 14.8% | 6.6% |
| Aug 2026 | 55.3% | 22.7% | 15.2% | 6.8% |
| Sep 2026 | 49.2% | 22.1% | 22.1% | 6.6% |
How has the Traeger and Weber comparison changed over the last 12 months?
3 findings
- Weber was ahead of Traeger in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Traeger’s estimated Share of Search among BBQ brands worldwide moved from 6.9% to 6.6%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Weber’s estimated Share of Search among BBQ brands worldwide moved from 47.2% to 49.2%, and its estimated monthly branded searches moved from 619K to 670K.
How did search popularity change for BBQ brands worldwide in September 2026?
1 change
In September 2026, Weber lost estimated Share of Search among BBQ brands worldwide, from 55.3% to 49.2%.
Other head-to-heads among BBQ brands
How each brand is measured
Brandwave collects information about searches that people make online using Traeger’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.