Matador vs Traeger:Which is searched more?
In September 2026, Matador had more branded searches than Traeger among BBQ brands worldwide. Matador was estimated to have 301K branded searches compared to Traeger’s 90.5K, and held a 22.1% Share of Search versus Traeger’s 6.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Matador or Traeger?
Compare the barbecue and grill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Matador, Traeger. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Beefeater | Matador | Traeger |
|---|---|---|---|---|
| Oct 2025 | 47.2% | 22.9% | 22.9% | 6.9% |
| Nov 2025 | 49.7% | 19.7% | 19.7% | 10.8% |
| Dec 2025 | 45.3% | 24.1% | 19.7% | 10.8% |
| Jan 2026 | 46.5% | 22.6% | 22.6% | 8.3% |
| Feb 2026 | 49.8% | 19.4% | 23.7% | 7.1% |
| Mar 2026 | 59.8% | 15% | 18.4% | 6.7% |
| Apr 2026 | 65% | 14.3% | 14.3% | 6.4% |
| May 2026 | 67.1% | 12.9% | 12.9% | 7.1% |
| Jun 2026 | 62.9% | 13.9% | 13.9% | 9.3% |
| Jul 2026 | 60.5% | 18.1% | 14.8% | 6.6% |
| Aug 2026 | 55.3% | 22.7% | 15.2% | 6.8% |
| Sep 2026 | 49.2% | 22.1% | 22.1% | 6.6% |
How has the Matador and Traeger comparison changed over the last 12 months?
3 findings
- Matador was ahead of Traeger in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Matador’s estimated Share of Search among BBQ brands worldwide moved from 22.9% to 22.1%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Traeger’s estimated Share of Search among BBQ brands worldwide moved from 6.9% to 6.6%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for BBQ brands worldwide in September 2026?
1 change
In September 2026, Matador gained estimated Share of Search among BBQ brands worldwide, from 15.2% to 22.1%.
Other head-to-heads among BBQ brands
How each brand is measured
Brandwave collects information about searches that people make online using Matador’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.