Beefeater vs Matador:Which is searched more?
In September 2026, Beefeater and Matador were level on Share of Search among BBQ brands worldwide, with an estimated 301K branded searches each, at 22.1% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Beefeater or Matador?
Compare the barbecue and grill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beefeater, Matador. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Beefeater | Matador | Traeger |
|---|---|---|---|---|
| Oct 2025 | 47.2% | 22.9% | 22.9% | 6.9% |
| Nov 2025 | 49.7% | 19.7% | 19.7% | 10.8% |
| Dec 2025 | 45.3% | 24.1% | 19.7% | 10.8% |
| Jan 2026 | 46.5% | 22.6% | 22.6% | 8.3% |
| Feb 2026 | 49.8% | 19.4% | 23.7% | 7.1% |
| Mar 2026 | 59.8% | 15% | 18.4% | 6.7% |
| Apr 2026 | 65% | 14.3% | 14.3% | 6.4% |
| May 2026 | 67.1% | 12.9% | 12.9% | 7.1% |
| Jun 2026 | 62.9% | 13.9% | 13.9% | 9.3% |
| Jul 2026 | 60.5% | 18.1% | 14.8% | 6.6% |
| Aug 2026 | 55.3% | 22.7% | 15.2% | 6.8% |
| Sep 2026 | 49.2% | 22.1% | 22.1% | 6.6% |
How has the Beefeater and Matador comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Matador took it in February 2026, Beefeater took it in July 2026.
- Across the 12 months ending September 2026, Beefeater’s estimated Share of Search among BBQ brands worldwide moved from 22.9% to 22.1%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Matador’s estimated Share of Search among BBQ brands worldwide moved from 22.9% to 22.1%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for BBQ brands worldwide in September 2026?
2 changes
In September 2026, Matador gained estimated Share of Search among BBQ brands worldwide, from 15.2% to 22.1%.
In September 2026, Beefeater lost estimated Share of Search among BBQ brands worldwide, from 22.7% to 22.1%.
Other head-to-heads among BBQ brands
How each brand is measured
Brandwave collects information about searches that people make online using Beefeater’s and Matador’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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