Broil King vs Z Grills:Which is more popular by branded search?
In August 2026, Broil King had more branded searches than Z Grills among barbecue brands worldwide. Broil King was estimated to have 33.1K branded searches compared to Z Grills’ 27.1K, and held a 2.2% Share of Search versus Z Grills’ 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Broil King or Z Grills?
Compare the barbecue brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Broil King, Z Grills. The figures are in the table below the chart.
View monthly share of search table
| Month | Napoleon | Traeger | Weber | Broil King | Z Grills |
|---|---|---|---|---|---|
| Oct 2025 | 89% | 4.4% | 4.4% | 0.88% | 1.3% |
| Nov 2025 | 81.2% | 8.9% | 6% | 1.2% | 2.7% |
| Dec 2025 | 81.8% | 9% | 6% | 0.99% | 2.2% |
| Jan 2026 | 85.9% | 6.3% | 5.2% | 1% | 1.6% |
| Feb 2026 | 88.5% | 5.3% | 3.6% | 1.3% | 1.3% |
| Mar 2026 | 82.7% | 6.1% | 6.1% | 3.3% | 1.8% |
| Apr 2026 | 75% | 8.3% | 10.1% | 4.5% | 2% |
| May 2026 | 75.7% | 8.3% | 10.1% | 3.7% | 2% |
| Jun 2026 | 75.6% | 10.2% | 8.4% | 3.7% | 2.1% |
| Jul 2026 | 79.6% | 7.2% | 8.8% | 2.6% | 1.8% |
| Aug 2026 | 81.3% | 7.3% | 7.3% | 2.2% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Broil King and Z Grills comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Broil King took it in March 2026.
- Across the 11 months ending August 2026, Broil King’s estimated Share of Search among barbecue brands worldwide moved from 0.88% to 2.2%, and its estimated monthly branded searches moved from 18.1K to 33.1K.
- Across the 11 months ending August 2026, Z Grills’ estimated Share of Search among barbecue brands worldwide moved from 1.3% to 1.8%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for barbecue brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Broil King worldwide rose 82.9% over 11 measured months, from 18.1K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Broil King’s and Z Grills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Broil King
1 branded search term
- broil king
Z Grills
1 branded search term
- z grills
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.