Blackstone vs Traeger:Which is more popular?
In September 2026, Blackstone had more branded searches than Traeger among BBQ brands worldwide. Blackstone had about 165,000 branded searches, while Traeger had 90,500. Blackstone made up 10.4% of all BBQ brand searches we track, and Traeger accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Traeger appeared in four of the five answers and Blackstone in two. Traeger was mentioned before Blackstone in three out of four answers that named either.
Who do people search for more?
Blackstone, about 82% more searches than Traeger
Who does AI mention more?
Traeger, mentioned in 4 of 5 answers, Blackstone in 2
Who does AI recommend more?
Traeger, named ahead of Blackstone in 3 of 4 answers
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Top BBQ brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Traeger was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Blackstone was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Traeger was listed before Blackstone in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st
Napoleon2nd
Char-Broil3rd- Traeger4th
- Blackstone5th
Beefeater–
Matador–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Napoleon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Char-Broil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blackstone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Matador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ brands
5 answers
Asked ChatGPT
“Which BBQ brand should I buy?”
Asked ChatGPT
“What are the best BBQ brands?”
Asked ChatGPT
“What's the best BBQ brand for everyday grilling?”
Searched Google, AI Overview
“bbq brands”
Searched Google, AI Overview
“gas grill brand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Blackstone or Traeger more popular in search?
This chart shows how often people search Google for Blackstone and Traeger by name. Each line represents a brand's share of searches for all seven BBQ brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Blackstone, Traeger. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Beefeater | Matador | Blackstone | Traeger | Napoleon | Char-Broil |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 19.6% | 19.6% | 10.8% | 5.9% | 2.2% | 1.4% |
| Nov 2025 | 42.5% | 16.9% | 16.9% | 11.3% | 9.3% | 1.9% | 1.2% |
| Dec 2025 | 38.9% | 20.7% | 16.9% | 11.3% | 9.3% | 1.6% | 1.2% |
| Jan 2026 | 40.2% | 19.5% | 19.5% | 10.7% | 7.1% | 1.8% | 1.2% |
| Feb 2026 | 43.2% | 16.8% | 20.6% | 9.2% | 6.2% | 2.5% | 1.5% |
| Mar 2026 | 48.8% | 12.3% | 15% | 12.3% | 5.5% | 4.5% | 1.7% |
| Apr 2026 | 52.7% | 11.6% | 11.6% | 11.6% | 5.2% | 5.8% | 1.6% |
| May 2026 | 51.8% | 10% | 10% | 14.9% | 5.5% | 6.1% | 1.6% |
| Jun 2026 | 48.3% | 10.7% | 10.7% | 15.9% | 7.1% | 5.8% | 1.4% |
| Jul 2026 | 47.8% | 14.3% | 11.7% | 14.3% | 5.2% | 5.4% | 1.3% |
| Aug 2026 | 46.5% | 19.1% | 12.8% | 10.4% | 5.7% | 4.3% | 1.2% |
| Sep 2026 | 42.1% | 18.9% | 18.9% | 10.4% | 5.7% | 2.8% | 1.1% |
How has the Blackstone and Traeger comparison changed over the last 12 months?
3 findings
- Blackstone was ahead of Traeger in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blackstone’s share of searches among BBQ brands worldwide moved from 10.8% to 10.4%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Traeger’s share of searches among BBQ brands worldwide moved from 5.9% to 5.7%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for BBQ brands worldwide in September 2026?
1 change
Blackstone’s share of searches among BBQ brands worldwide has lost ground for 3 months in a row, from 15.9% to 10.4% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blackstone’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackstone
1 branded search term
- blackstone griddle
Traeger
1 branded search term
- traeger
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