Brandwave

Camp Chef vs Z Grills:Which is more popular?

In September 2026, Z Grills had more branded searches than Camp Chef among pellet grill brands worldwide. Z Grills had about 22,200 branded searches, while Camp Chef had 7,300. Z Grills made up 6.8% of all pellet grill brand searches we track, and Camp Chef accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about pellet grill brands, Camp Chef appeared in two of the five answers and Z Grills in one. Camp Chef was mentioned before Z Grills in two out of three answers that named either.

Among pellet grill brands worldwide in September 2026

Who do people search for more?

Z Grills, about 3 searches for every 1 for Camp Chef

Z Grills 22.2K searchesCamp Chef 7.3K searches

Who does AI mention more?

Camp Chef, mentioned in 2 of 5 answers, Z Grills in 1

Camp Chef in 2 of 5Z Grills in 1 of 5

Who does AI recommend more?

Camp Chef, named ahead of Z Grills in 2 of 3 answers

Camp Chef first in 2Z Grills first in 1

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Top pellet grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Camp Chef was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Z Grills was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Camp Chef was listed before Z Grills in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Traeger1st
  2. Pit Boss2nd
  3. Weber3rd
  4. Recteq4th
  5. Camp Chef5th
  6. Z Grills6th
  7. Green Mountain Grills–
  8. Louisiana Grills–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pit Boss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traeger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recteq3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Camp Chef2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Z Grills1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Green Mountain Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Louisiana Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pellet grill brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Camp Chef or Z Grills more popular in search?

This chart shows how often people search Google for Camp Chef and Z Grills by name. Each line represents a brand's share of searches for all eight pellet grill brands we track, month by month, from English-language searches worldwide.

Camp Chef and Z Grills among pellet grill brands worldwide, by month

Share of searches by month for Z Grills, Camp Chef. The figures are in the table below the chart.

View monthly share of searches table
MonthPit BossTraegerRecteqWeberZ GrillsGreen Mountain GrillsCamp ChefLouisiana Grills
Oct 202529.3%30.2%17.7%6.8%9.1%3.1%2.7%0.97%
Nov 202530%32.9%15.8%5.8%9.9%2.7%2.1%0.72%
Dec 202531.1%34.1%16.4%5%8.4%2.4%1.8%0.74%
Jan 202627.3%36.3%14.6%7.5%8.9%2.5%2%0.96%
Feb 202630.9%31.9%15.6%7.8%7.8%2.7%2.5%0.85%
Mar 202631.5%28.1%16.8%8.7%8.4%2.9%2.7%0.92%
Apr 202634%28.8%14.3%10.3%7.1%2.5%2.2%0.77%
May 202629.6%30.7%15%11.3%7.5%2.6%2.5%0.82%
Jun 202633.3%32.2%12.9%9.7%6.5%2.7%2.1%0.7%
Jul 202634.5%29%14.2%8.9%7.1%2.9%2.4%0.95%
Aug 202632%30.8%14.8%8.9%7.6%2.6%2.5%0.81%
Sep 202635.2%27.8%16.6%8.3%6.8%2.3%2.2%0.74%

How has the Camp Chef and Z Grills comparison changed over the last 12 months?

3 findings
  • Z Grills was ahead of Camp Chef in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Camp Chef’s share of searches among pellet grill brands worldwide moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 8.2K to 7.3K.
  • Across the 12 months ending September 2026, Z Grills’ share of searches among pellet grill brands worldwide moved from 9.1% to 6.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for pellet grill brands worldwide in September 2026?

2 changes
  1. In September 2026, Z Grills lost share of searches among pellet grill brands worldwide, from 7.6% to 6.8%.

  2. Estimated monthly branded searches for Camp Chef worldwide fell 11% over 12 measured months, from 8.2K to 7.3K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Camp Chef’s and Z Grills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Camp Chef

2 branded search terms

  • camp chef pellet grill
  • camp chef woodwind

Z Grills

1 branded search term

  • z grills

How the Brand Demand Index is measured

Other head-to-heads among pellet grill brands

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