Brandwave

Blackstone vs Broil King:Which is more popular?

In October 2026, Blackstone had more branded searches than Broil King among BBQ brands worldwide. Blackstone had about 380,000 branded searches, while Broil King had 8,000. Blackstone made up 49.3% of all BBQ brand searches we track, and Broil King accounted for 1%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Blackstone appeared in two of the five answers and Broil King in none.

Among BBQ brands worldwide in October 2026

Who do people search for more?

Blackstone, about 48 searches for every 1 for Broil King

Blackstone 380K searchesBroil King 8K searches

Who does AI mention more?

Blackstone, mentioned in 2 of 5 answers, Broil King in 0

Blackstone in 2 of 5Broil King in 0 of 5

Who does AI recommend more?

Blackstone, the only one of the two named

Blackstone first in 2Broil King never named

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blackstone was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Broil King did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Char-Broil3rd
  4. Traeger4th
  5. Big Green Egg5th
  6. Blackstone6th
  7. Z Grills–
  8. Matador–
  9. Beefeater–
  10. Broil King–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Char-Broil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blackstone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Green Egg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Z Grills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Broil King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Blackstone or Broil King more popular in search?

This chart shows how often people search Google for Blackstone and Broil King by name. Each line represents a brand's share of searches for all ten BBQ brands we track, month by month, from English-language searches worldwide.

Blackstone and Broil King among BBQ brands worldwide, by month

Share of searches by month for Blackstone, Broil King. The figures are in the table below the chart.

View monthly share of searches table
MonthBlackstoneWeberBig Green EggTraegerZ GrillsNapoleonChar-BroilMatadorBeefeaterBroil King
Nov 202541.5%13.4%14.8%15.3%5.4%2.6%3%1.4%1.4%0.99%
Dec 202548.3%12.8%11.5%14.6%4.2%2.1%2.8%1.6%1.4%0.76%
Jan 202644.4%14.7%12.9%13.6%3.9%2.9%3.2%1.6%1.6%1.3%
Feb 202642.6%12.2%15.2%13.2%3.7%4.1%4.5%1.1%1.5%1.8%
Mar 202639.3%14.8%14%12%3.4%6.9%5.1%0.93%1%2.6%
Apr 202642.1%16.7%12.2%10.7%2.5%7.6%4.5%0.67%0.91%2.2%
May 202647.5%14.7%11.3%9.8%2.3%7%4.2%0.47%0.69%2%
Jun 202652.3%10.9%10.3%12.9%2.1%5.1%3.8%0.5%0.73%1.5%
Jul 202643.3%12.9%12.6%15.9%2.1%6.2%3.8%0.69%0.9%1.7%
Aug 202643.8%12.9%12.7%16.1%2.6%5.1%3.1%0.89%1.3%1.6%
Sep 202644.5%12.3%12.9%16.3%2.6%4.2%3.2%1.5%1.5%1.1%
Oct 202649.3%15.8%11.7%8.3%3.5%3.1%2.9%2.3%2%1%

Broil King sells other things too, so only its searches that name this product count here, like “broil king bbq”.

How has branded search for Blackstone and Broil King changed worldwide over the last 12 months?

3 findings
  • Blackstone was ahead of Broil King in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Blackstone’s share of searches among BBQ brands worldwide moved from 41.5% to 49.3%, and its estimated monthly branded searches moved from 378K to 380K.
  • Across the 12 months ending October 2026, Broil King’s share of searches among BBQ brands worldwide moved from 0.99% to 1%, and its estimated monthly branded searches moved from 9K to 8K.

How did search popularity change for BBQ brands worldwide in October 2026?

2 changes

  1. In October 2026, Blackstone gained share of searches among BBQ brands worldwide, from 44.5% to 49.3%.

  2. Broil King’s share of searches among BBQ brands worldwide has lost ground for 3 months in a row, from 1.7% to 1% in October 2026.

How are Blackstone’s and Broil King’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Blackstone’s and Broil King’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blackstone

2 branded search terms

  • blackstone bbq
  • blackstone grill

Broil King

2 branded search terms

  • broil king bbq
  • broil king grill

How the Brand Demand Index is measured

Other head-to-heads among BBQ brands

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