Brandwave

How popular isBlackstone?

In September 2026, people searched for Blackstone by name about 165,000 times worldwide, about the same as the previous year. These searches made up 11.1% of all global portable grill brand searches, placing Blackstone third out of seven brands. When we asked both ChatGPT and Google AI Overviews about portable grill brands, Blackstone appeared in two of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Blackstone is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. WeberShare of searches 44.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ColemanShare of searches 13.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. BlackstoneShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. CuisinartShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. NapoleonShare of searches 7.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top portable grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blackstone was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blackstone is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Coleman2nd
  3. Blackstone3rd
  4. Cuisinart4th
  5. Napoleon5th
  6. Traeger6th
  7. Pit Boss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackstone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Napoleon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about portable grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which portable grill brands compete with Blackstone?

Blackstone against portable grill brands worldwide, by month

Share of searches by month for Weber, Coleman, Blackstone, Cuisinart, Napoleon, Pit Boss, Traeger. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberColemanBlackstoneCuisinartNapoleonPit BossTraeger
Oct 202541.7%16.5%11.1%13.5%5.8%5.3%6.1%
Nov 202539.8%12.9%10.5%15.8%5.1%7.2%8.7%
Dec 202538.1%13.5%11.1%16.6%4.4%7.3%9.1%
Jan 202640.2%16%10.7%16%5.2%4.9%7.1%
Feb 202645.2%14.4%9.7%11.8%7.2%5.4%6.5%
Mar 202646%11.6%11.6%9.4%11%5.3%5.2%
Apr 202650.4%9%11.1%6.1%13.5%5%5%
May 202649.2%7.8%14.2%6.3%12.6%4.7%5.2%
Jun 202644.3%9.8%14.6%6.5%12.3%6%6.5%
Jul 202644.9%10.9%13.4%8.9%11.5%5.5%4.9%
Aug 202646.4%12.8%10.4%10.4%9.3%5%5.7%
Sep 202644.9%13.5%11.1%11.1%7.3%6.2%6.1%

  1. 1.Weber

    44.9%

    Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share -1.5 points.

  2. 2.Coleman

    13.5%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share +0.7 points.

  3. 3.Blackstone

    11.1%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share +0.6 points.

  4. 4.Cuisinart

    11.1%

    Held 4th. 165K estimated branded searches, -17.9% vs prior month. Share +0.6 points.

  5. 5.Napoleon

    7.3%

    Held 5th. 109K estimated branded searches, -39.2% vs prior month. Share -2 points.

  6. 6.Pit Boss

    6.2%

    Moved from 7th to 6th. 92.1K estimated branded searches, -4.3% vs prior month. Share +1.2 points.

  7. 7.Traeger

    6.1%

    Moved from 6th to 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.4 points.

Compare popularity between Blackstone and its closest rivals

Every comparison with Blackstone

9 comparisons

How has branded search demand for Blackstone changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Blackstone worldwide held steady at 165K.
  • Across the 12 months ending September 2026, Blackstone’s share of searches among portable grill brands worldwide peaked at 14.6% in June 2026 and was lowest at 9.7% in February 2026.
  • Across the 12 months ending September 2026, Blackstone rose from 4th to 3rd among portable grill brands worldwide.

How did search popularity change for portable grill brands worldwide in September 2026?

6 changes

  1. In September 2026, Pit Boss overtook Traeger to rank 6th among portable grill brands worldwide, with 6.2% of the searches.

  2. In September 2026, Coleman gained share of searches among portable grill brands worldwide, from 12.8% to 13.5%.

  3. In September 2026, Blackstone gained share of searches among portable grill brands worldwide, from 10.4% to 11.1%.

  4. In September 2026, Cuisinart gained share of searches among portable grill brands worldwide, from 10.4% to 11.1%.

  5. In September 2026, Napoleon lost share of searches among portable grill brands worldwide, from 9.3% to 7.3%.

  6. In September 2026, Weber lost share of searches among portable grill brands worldwide, from 46.4% to 44.9%.

How are Blackstone’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Blackstone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blackstone griddle

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How the Brand Demand Index is measured

Where does Blackstone compete?

Blackstone is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
BBQ brands4th of 710.4%Show ranking
Portable grill brands3rd of 711.1%Shown above
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