Blackstone vs Matador:Which is searched more?
In September 2026, Matador had more branded searches than Blackstone among BBQ brands worldwide. Matador had about 301,000 branded searches, while Blackstone had 165,000. Matador made up 18.9% of all BBQ brand searches we track, and Blackstone accounted for 10.4%. These are worldwide searches for English-language branded terms.
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Is Blackstone or Matador more popular in search?
Compare the barbecue and grill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Matador, Blackstone. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Beefeater | Matador | Blackstone | Traeger | Napoleon | Char-Broil |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 19.6% | 19.6% | 10.8% | 5.9% | 2.2% | 1.4% |
| Nov 2025 | 42.5% | 16.9% | 16.9% | 11.3% | 9.3% | 1.9% | 1.2% |
| Dec 2025 | 38.9% | 20.7% | 16.9% | 11.3% | 9.3% | 1.6% | 1.2% |
| Jan 2026 | 40.2% | 19.5% | 19.5% | 10.7% | 7.1% | 1.8% | 1.2% |
| Feb 2026 | 43.2% | 16.8% | 20.6% | 9.2% | 6.2% | 2.5% | 1.5% |
| Mar 2026 | 48.8% | 12.3% | 15% | 12.3% | 5.5% | 4.5% | 1.7% |
| Apr 2026 | 52.7% | 11.6% | 11.6% | 11.6% | 5.2% | 5.8% | 1.6% |
| May 2026 | 51.8% | 10% | 10% | 14.9% | 5.5% | 6.1% | 1.6% |
| Jun 2026 | 48.3% | 10.7% | 10.7% | 15.9% | 7.1% | 5.8% | 1.4% |
| Jul 2026 | 47.8% | 14.3% | 11.7% | 14.3% | 5.2% | 5.4% | 1.3% |
| Aug 2026 | 46.5% | 19.1% | 12.8% | 10.4% | 5.7% | 4.3% | 1.2% |
| Sep 2026 | 42.1% | 18.9% | 18.9% | 10.4% | 5.7% | 2.8% | 1.1% |
How has the Blackstone and Matador comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Blackstone took it in May 2026, Matador took it in August 2026.
- Across the 12 months ending September 2026, Blackstone’s share of searches among BBQ brands worldwide moved from 10.8% to 10.4%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Matador’s share of searches among BBQ brands worldwide moved from 19.6% to 18.9%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for BBQ brands worldwide in September 2026?
2 changes
In September 2026, Matador gained share of searches among BBQ brands worldwide, from 12.8% to 18.9%.
Blackstone’s share of searches among BBQ brands worldwide has lost ground for 3 months in a row, from 15.9% to 10.4% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blackstone’s and Matador’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackstone
1 branded search term
- blackstone griddle
Matador
1 branded search term
- matador
Other head-to-heads among BBQ brands
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