Brandwave

Bbq accessories:Which brands are most popular in search?

In August 2026, Napoleon was the most searched among bbq accessories worldwide, with an estimated 1.2M branded searches and 71.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Napoleon71.8%
  2. Big Green Egg7.9%
  3. Traeger6.5%
  4. Weber6.5%
  5. Kamado Joe5.3%
  6. Broil King1.9%

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Share of SearchLeaderboard

Compare the bbq accessories people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bbq accessories worldwide, by month

Share of Search by month for Napoleon, Big Green Egg, Traeger, Weber, Kamado Joe. The figures are in the table below the chart.

View monthly share of search table
MonthNapoleonBig Green EggTraegerWeberKamado JoeBroil King
Oct 202584.4%4.2%4.2%4.2%2.3%0.83%
Nov 202575.3%6.8%8.3%5.5%3%1.1%
Dec 202576.4%5.6%8.4%5.6%3.1%0.92%
Jan 202680.7%4.9%5.9%4.9%2.7%0.97%
Feb 202682.7%5%5%3.3%2.7%1.2%
Mar 202675.4%6.8%5.5%5.5%3.7%3%
Apr 202665.3%8.8%7.2%8.8%5.9%4%
May 202665.9%8.8%7.2%8.8%5.9%3.3%
Jun 202665.8%8.9%8.9%7.3%5.9%3.3%
Jul 202669.3%9.4%6.2%7.7%5.1%2.3%
Aug 202671.8%7.9%6.5%6.5%5.3%1.9%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Napoleon

    71.8%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Big Green Egg

    7.9%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  3. 3.Traeger

    6.5%

    Moved from 4th to 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Weber

    6.5%

    Moved from 3rd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.2 points.

  5. 5.Kamado Joe

    5.3%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Broil King

    1.9%

    Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among bbq accessories worldwide?

In August 2026, Napoleon was the most searched among bbq accessories worldwide, with an estimated 1.2M branded searches and 71.8% estimated Share of Search within this set. Big Green Egg is in 2nd place, 63.9 percentage points behind at 7.9% Share of Search.

Global bbq accessories, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Napoleon84.4% → 71.8%84.4%Oct 202565.3%Apr 20261st
Big Green Egg4.2% → 7.9%9.4%Jul 20264.2%Oct 20252nd
Traeger4.2% → 6.5%8.9%Jun 20264.2%Oct 20253rd
Weber4.2% → 6.5%8.8%May 20263.3%Feb 20264th
Kamado Joe2.3% → 5.3%5.9%May 20262.3%Oct 20255th
Broil King0.83% → 1.9%4%Apr 20260.83%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq accessories worldwide decreased from 84.4% to 71.8%.
  • Across the 11 months ending August 2026, Big Green Egg’s estimated Share of Search among bbq accessories worldwide increased from 4.2% to 7.9%.
  • Across the 11 months ending August 2026, Traeger’s estimated Share of Search among bbq accessories worldwide increased from 4.2% to 6.5%.
  • Across the 11 months ending August 2026, Weber’s estimated Share of Search among bbq accessories worldwide increased from 4.2% to 6.5%.
  • Across the 11 months ending August 2026, Kamado Joe’s estimated Share of Search among bbq accessories worldwide increased from 2.3% to 5.3%.
  • Across the 11 months ending August 2026, Broil King’s estimated Share of Search among bbq accessories worldwide increased from 0.83% to 1.9%.
  • Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq accessories worldwide peaked at 84.4% in October 2025 and was lowest at 65.3% in April 2026.
  • Across the 11 months ending August 2026, Big Green Egg’s estimated Share of Search among bbq accessories worldwide peaked at 9.4% in July 2026 and was lowest at 4.2% in October 2025.
  • Across the 11 months ending August 2026, Traeger’s estimated Share of Search among bbq accessories worldwide peaked at 8.9% in June 2026 and was lowest at 4.2% in October 2025.
  • Across the 11 months ending August 2026, Weber’s estimated Share of Search among bbq accessories worldwide peaked at 8.8% in May 2026 and was lowest at 3.3% in February 2026.
  • Across the 11 months ending August 2026, Kamado Joe’s estimated Share of Search among bbq accessories worldwide peaked at 5.9% in May 2026 and was lowest at 2.3% in October 2025.
  • Across the 11 months ending August 2026, Broil King’s estimated Share of Search among bbq accessories worldwide peaked at 4% in April 2026 and was lowest at 0.83% in October 2025.

How did search popularity change for bbq accessories worldwide in August 2026?

  1. In August 2026, Napoleon gained estimated Share of Search among bbq accessories worldwide, from 69.3% to 71.8%.

  2. In August 2026, Big Green Egg lost estimated Share of Search among bbq accessories worldwide, from 9.4% to 7.9%.

  3. In August 2026, Weber lost estimated Share of Search among bbq accessories worldwide, from 7.7% to 6.5%.

  4. In August 2026, Traeger rose from 4th to 3rd among bbq accessories worldwide.

  5. Estimated monthly branded searches for Broil King worldwide rose 82.9% over 11 measured months, from 18.1K to 33.1K in August 2026.

  6. Estimated monthly branded searches for Kamado Joe worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026.

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