How popular isChar-Broil?
In September 2026, people searched for Char-Broil by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 1.7% of all global barbecue brand searches, placing Char-Broil seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about barbecue brands, Char-Broil appeared in two of the four answers and was the fifth most recommended of the seven.
Char-Broil is the seventh most searched of 7 competitors and the fifth most recommended in AI answers.
WeberShare of searches 64.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Big Green EggShare of searches 10.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
NapoleonShare of searches 10.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
TraegerShare of searches 8.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Char-BroilShare of searches 1.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Follow Char-Broil and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top barbecue brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Char-Broil was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Char-Broil is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Weber1st
- Napoleon2nd
- Traeger3rd
- Big Green Egg4th
- Char-Broil5th
Broil King–
Z Grills–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Big Green Egg3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Napoleon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Traeger3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Char-Broil2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Broil King0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Z Grills0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about barbecue brands
4 answers
Asked ChatGPT
“Which barbecue brand should I buy?”
Asked ChatGPT
“What are the best barbecue brands?”
Asked ChatGPT
“What's the best barbecue brand for outdoor cooking?”
Searched Google, AI Overview
“best barbecue”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“charcoal barbecue”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which barbecue brands compete with Char-Broil?
Share of searches by month for Weber, Big Green Egg, Napoleon, Traeger, Broil King, Z Grills, Char-Broil. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Big Green Egg | Napoleon | Traeger | Broil King | Z Grills | Char-Broil |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.9% | 9.5% | 9% | 9.5% | 1.9% | 2.8% | 2.3% |
| Nov 2025 | 60.7% | 10.8% | 7.8% | 13.2% | 1.8% | 4% | 1.8% |
| Dec 2025 | 61.4% | 9.8% | 7% | 14.6% | 1.6% | 3.6% | 2% |
| Jan 2026 | 64.3% | 9.4% | 8.3% | 11.4% | 1.9% | 2.8% | 1.9% |
| Feb 2026 | 64.5% | 9.2% | 10.2% | 9.2% | 2.3% | 2.3% | 2.3% |
| Mar 2026 | 61.8% | 8.5% | 14.7% | 6.9% | 3.8% | 2.1% | 2.1% |
| Apr 2026 | 62.7% | 7.6% | 16.8% | 6.2% | 3.4% | 1.5% | 1.9% |
| May 2026 | 62.7% | 8.1% | 16% | 6.6% | 3% | 1.6% | 2% |
| Jun 2026 | 59.3% | 8.8% | 16.4% | 8.8% | 3.2% | 1.8% | 1.8% |
| Jul 2026 | 61.6% | 10.1% | 15.7% | 6.7% | 2.5% | 1.7% | 1.7% |
| Aug 2026 | 63.9% | 9.6% | 12.7% | 7.9% | 2.4% | 1.9% | 1.6% |
| Sep 2026 | 64.3% | 10.6% | 10.4% | 8.7% | 2.1% | 2.1% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.3% | 670K | -25.1% | +0.4 points | |
| 2, moved from 3rd to 2nd | 10.6% | 110K | -18.5% | +0.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 10.4% | 109K | -39.2% | -2.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 8.7% | 90.5K | -17.7% | +0.8 points | |
| 5, held 5th | 2.1% | 22.2K | -32.9% | -0.2 points | |
| 6, held 6th | 2.1% | 22.2K | -18.1% | +0.2 points | |
| 7, held 7th | 1.7% | 18.1K | -18.5% | +0.2 points |
1.
Weber64.3%
Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share +0.4 points.
10.6%
Moved from 3rd to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share +0.9 points.
3.
Napoleon10.4%
Moved from 2nd to 3rd. 109K estimated branded searches, -39.2% vs prior month. Share -2.3 points.
4.
Traeger8.7%
Held 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.8 points.
2.1%
Held 5th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.2 points.
6.
Z Grills2.1%
Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.2 points.
1.7%
Held 7th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.2 points.
Compare popularity between Char-Broil and its closest rivals
Every comparison with Char-Broil
13 comparisons
How has branded search demand for Char-Broil changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Char-Broil worldwide fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Char-Broil’s share of searches among barbecue brands worldwide decreased from 2.3% to 1.7%.
- Across the 12 months ending September 2026, Char-Broil fell from 6th to 7th among barbecue brands worldwide.
How did search popularity change for barbecue brands worldwide in September 2026?
6 changes
In September 2026, Big Green Egg overtook Napoleon to rank 2nd among barbecue brands worldwide, with 10.6% of the searches.
In September 2026, Traeger gained share of searches among barbecue brands worldwide, from 7.9% to 8.7%.
In September 2026, Napoleon lost share of searches among barbecue brands worldwide, from 12.7% to 10.4%.
Weber’s share of searches among barbecue brands worldwide has gained ground for 3 months in a row, from 59.3% to 64.3% in September 2026.
Broil King’s share of searches among barbecue brands worldwide has lost ground for 3 months in a row, from 3.2% to 2.1% in September 2026.
Estimated monthly branded searches for Char-Broil worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are Char-Broil’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Char-Broil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- char broil
Do you work for Char-Broil? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Char-Broil compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Gas grill brands | 8th of 9 | 0.89% | Show ranking |
| BBQ brands | 7th of 7 | 1.1% | Show ranking |
| Barbecue brands | 7th of 7 | 1.7% | Shown above |
Is Char-Broil your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.