Char-Broil vs Traeger:Which is more popular?
In September 2026, Traeger had more branded searches than Char-Broil among barbecue brands worldwide. Traeger had about 90,500 branded searches, while Char-Broil had 18,100. Traeger made up 8.7% of all barbecue brand searches we track, and Char-Broil accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about barbecue brands, Traeger appeared in three of the four answers and Char-Broil in two. Traeger was mentioned before Char-Broil in two out of three answers.
Who do people search for more?
Traeger, about 5 searches for every 1 for Char-Broil
Who does AI mention more?
Traeger, mentioned in 3 of 4 answers, Char-Broil in 2
Who does AI recommend more?
Traeger, named ahead of Char-Broil in 2 of 3 answers
Follow Char-Broil vs Traeger and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top barbecue brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Traeger was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Char-Broil was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Traeger was listed before Char-Broil in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st
Napoleon2nd- Traeger3rd
Big Green Egg4th
Char-Broil5th
Broil King–
Z Grills–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Big Green Egg3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Napoleon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Traeger3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Char-Broil2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Broil King0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Z Grills0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about barbecue brands
4 answers
Asked ChatGPT
“Which barbecue brand should I buy?”
Asked ChatGPT
“What are the best barbecue brands?”
Asked ChatGPT
“What's the best barbecue brand for outdoor cooking?”
Searched Google, AI Overview
“best barbecue”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“charcoal barbecue”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Char-Broil or Traeger more popular in search?
This chart shows how often people search Google for Char-Broil and Traeger by name. Each line represents a brand's share of searches for all seven barbecue brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Traeger, Char-Broil. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Big Green Egg | Napoleon | Traeger | Broil King | Z Grills | Char-Broil |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.9% | 9.5% | 9% | 9.5% | 1.9% | 2.8% | 2.3% |
| Nov 2025 | 60.7% | 10.8% | 7.8% | 13.2% | 1.8% | 4% | 1.8% |
| Dec 2025 | 61.4% | 9.8% | 7% | 14.6% | 1.6% | 3.6% | 2% |
| Jan 2026 | 64.3% | 9.4% | 8.3% | 11.4% | 1.9% | 2.8% | 1.9% |
| Feb 2026 | 64.5% | 9.2% | 10.2% | 9.2% | 2.3% | 2.3% | 2.3% |
| Mar 2026 | 61.8% | 8.5% | 14.7% | 6.9% | 3.8% | 2.1% | 2.1% |
| Apr 2026 | 62.7% | 7.6% | 16.8% | 6.2% | 3.4% | 1.5% | 1.9% |
| May 2026 | 62.7% | 8.1% | 16% | 6.6% | 3% | 1.6% | 2% |
| Jun 2026 | 59.3% | 8.8% | 16.4% | 8.8% | 3.2% | 1.8% | 1.8% |
| Jul 2026 | 61.6% | 10.1% | 15.7% | 6.7% | 2.5% | 1.7% | 1.7% |
| Aug 2026 | 63.9% | 9.6% | 12.7% | 7.9% | 2.4% | 1.9% | 1.6% |
| Sep 2026 | 64.3% | 10.6% | 10.4% | 8.7% | 2.1% | 2.1% | 1.7% |
How has the Char-Broil and Traeger comparison changed over the last 12 months?
3 findings
- Traeger was ahead of Char-Broil in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Char-Broil’s share of searches among barbecue brands worldwide moved from 2.3% to 1.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Traeger’s share of searches among barbecue brands worldwide moved from 9.5% to 8.7%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for barbecue brands worldwide in September 2026?
2 changes
In September 2026, Traeger gained share of searches among barbecue brands worldwide, from 7.9% to 8.7%.
Estimated monthly branded searches for Char-Broil worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Char-Broil’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Char-Broil
1 branded search term
- char broil
Traeger
1 branded search term
- traeger
Other head-to-heads among barbecue brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.