Brandwave

Big Green Egg vs Weber:Which is searched more?

In September 2026, Weber had more branded searches than Big Green Egg among barbecue brands worldwide. Weber had about 670,000 branded searches, while Big Green Egg had 110,000. Weber made up 64.3% of all barbecue brand searches we track, and Big Green Egg accounted for 10.6%. These are worldwide searches for English-language branded terms.

Share of searches among barbecue brands worldwide in September 2026Is Big Green Egg or Weber more popular in search?
Big Green Egg10.6%110K searches
vs
Weber64.3%670K searches

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Is Big Green Egg or Weber more popular in search?

Compare the barbecue brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Big Green Egg and Weber among barbecue brands worldwide, by month

Share of searches by month for Weber, Big Green Egg. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberBig Green EggNapoleonTraegerBroil KingZ GrillsChar-Broil
Oct 202564.9%9.5%9%9.5%1.9%2.8%2.3%
Nov 202560.7%10.8%7.8%13.2%1.8%4%1.8%
Dec 202561.4%9.8%7%14.6%1.6%3.6%2%
Jan 202664.3%9.4%8.3%11.4%1.9%2.8%1.9%
Feb 202664.5%9.2%10.2%9.2%2.3%2.3%2.3%
Mar 202661.8%8.5%14.7%6.9%3.8%2.1%2.1%
Apr 202662.7%7.6%16.8%6.2%3.4%1.5%1.9%
May 202662.7%8.1%16%6.6%3%1.6%2%
Jun 202659.3%8.8%16.4%8.8%3.2%1.8%1.8%
Jul 202661.6%10.1%15.7%6.7%2.5%1.7%1.7%
Aug 202663.9%9.6%12.7%7.9%2.4%1.9%1.6%
Sep 202664.3%10.6%10.4%8.7%2.1%2.1%1.7%

How has the Big Green Egg and Weber comparison changed over the last 12 months?

3 findings
  • Weber was ahead of Big Green Egg in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Big Green Egg’s share of searches among barbecue brands worldwide moved from 9.5% to 10.6%, and its estimated monthly branded searches moved from 90.5K to 110K.
  • Across the 12 months ending September 2026, Weber’s share of searches among barbecue brands worldwide moved from 64.9% to 64.3%, and its estimated monthly branded searches moved from 619K to 670K.

How did search popularity change for barbecue brands worldwide in September 2026?

2 changes
  1. In September 2026, Big Green Egg overtook Napoleon to rank 2nd among barbecue brands worldwide, with 10.6% of the searches.

  2. Weber’s share of searches among barbecue brands worldwide has gained ground for 3 months in a row, from 59.3% to 64.3% in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Big Green Egg’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Green Egg

1 branded search term

  • big green egg

Weber

5 branded search terms

  • weber
  • weber barbecue
  • weber bbq
  • weber grill
  • weber smoker

How the Brand Demand Index is measured

Other head-to-heads among barbecue brands

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