Big Green Egg vs Broil King:Which is more popular?
In September 2026, Big Green Egg had more branded searches than Broil King among barbecue brands worldwide. Big Green Egg had about 110,000 branded searches, while Broil King had 22,200. Big Green Egg made up 10.6% of all barbecue brand searches we track, and Broil King accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about barbecue brands, Big Green Egg appeared in three of the four answers and Broil King in none.
Who do people search for more?
Big Green Egg, about 5 searches for every 1 for Broil King
Who does AI mention more?
Big Green Egg, mentioned in 3 of 4 answers, Broil King in 0
Who does AI recommend more?
Big Green Egg, the only one of the two named
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Top barbecue brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Big Green Egg was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Broil King did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st
Napoleon2nd
Traeger3rd- Big Green Egg4th
Char-Broil5th
Broil King–
Z Grills–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Big Green Egg3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Napoleon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Traeger3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Char-Broil2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Broil King0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Z Grills0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about barbecue brands
4 answers
Asked ChatGPT
“Which barbecue brand should I buy?”
Asked ChatGPT
“What are the best barbecue brands?”
Asked ChatGPT
“What's the best barbecue brand for outdoor cooking?”
Searched Google, AI Overview
“best barbecue”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“charcoal barbecue”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Big Green Egg or Broil King more popular in search?
This chart shows how often people search Google for Big Green Egg and Broil King by name. Each line represents a brand's share of searches for all seven barbecue brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Big Green Egg, Broil King. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Big Green Egg | Napoleon | Traeger | Broil King | Z Grills | Char-Broil |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.9% | 9.5% | 9% | 9.5% | 1.9% | 2.8% | 2.3% |
| Nov 2025 | 60.7% | 10.8% | 7.8% | 13.2% | 1.8% | 4% | 1.8% |
| Dec 2025 | 61.4% | 9.8% | 7% | 14.6% | 1.6% | 3.6% | 2% |
| Jan 2026 | 64.3% | 9.4% | 8.3% | 11.4% | 1.9% | 2.8% | 1.9% |
| Feb 2026 | 64.5% | 9.2% | 10.2% | 9.2% | 2.3% | 2.3% | 2.3% |
| Mar 2026 | 61.8% | 8.5% | 14.7% | 6.9% | 3.8% | 2.1% | 2.1% |
| Apr 2026 | 62.7% | 7.6% | 16.8% | 6.2% | 3.4% | 1.5% | 1.9% |
| May 2026 | 62.7% | 8.1% | 16% | 6.6% | 3% | 1.6% | 2% |
| Jun 2026 | 59.3% | 8.8% | 16.4% | 8.8% | 3.2% | 1.8% | 1.8% |
| Jul 2026 | 61.6% | 10.1% | 15.7% | 6.7% | 2.5% | 1.7% | 1.7% |
| Aug 2026 | 63.9% | 9.6% | 12.7% | 7.9% | 2.4% | 1.9% | 1.6% |
| Sep 2026 | 64.3% | 10.6% | 10.4% | 8.7% | 2.1% | 2.1% | 1.7% |
How has the Big Green Egg and Broil King comparison changed over the last 12 months?
3 findings
- Big Green Egg was ahead of Broil King in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Big Green Egg’s share of searches among barbecue brands worldwide moved from 9.5% to 10.6%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, Broil King’s share of searches among barbecue brands worldwide moved from 1.9% to 2.1%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for barbecue brands worldwide in September 2026?
2 changes
In September 2026, Big Green Egg overtook Napoleon to rank 2nd among barbecue brands worldwide, with 10.6% of the searches.
Broil King’s share of searches among barbecue brands worldwide has lost ground for 3 months in a row, from 3.2% to 2.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Big Green Egg’s and Broil King’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Big Green Egg
1 branded search term
- big green egg
Broil King
1 branded search term
- broilking
Other head-to-heads among barbecue brands
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