Big Green Egg vs Napoleon:Which is more popular?
In September 2026, Big Green Egg and Napoleon were level in searches among barbecue brands worldwide, with an estimated 110K versus 109K branded searches, at 10.6% and 10.4% of the total. When we asked ChatGPT and Google AI Overviews about barbecue brands, Big Green Egg and Napoleon each appeared in three of the four answers. Napoleon was mentioned before Big Green Egg in every answer.
Who do people search for more?
Big Green Egg and Napoleon are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Napoleon, named ahead of Big Green Egg in every answer
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Top barbecue brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Big Green Egg and Napoleon were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Napoleon was listed before Big Green Egg in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st- Napoleon2nd
Traeger3rd
Big Green Egg4th
Char-Broil5th
Broil King–
Z Grills–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Big Green Egg3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Napoleon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Traeger3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Char-Broil2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Broil King0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Z Grills0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about barbecue brands
4 answers
Asked ChatGPT
“Which barbecue brand should I buy?”
Asked ChatGPT
“What are the best barbecue brands?”
Asked ChatGPT
“What's the best barbecue brand for outdoor cooking?”
Searched Google, AI Overview
“best barbecue”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“charcoal barbecue”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Big Green Egg or Napoleon more popular in search?
This chart shows how often people search Google for Big Green Egg and Napoleon by name. Each line represents a brand's share of searches for all seven barbecue brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Big Green Egg, Napoleon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Big Green Egg | Napoleon | Traeger | Broil King | Z Grills | Char-Broil |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.9% | 9.5% | 9% | 9.5% | 1.9% | 2.8% | 2.3% |
| Nov 2025 | 60.7% | 10.8% | 7.8% | 13.2% | 1.8% | 4% | 1.8% |
| Dec 2025 | 61.4% | 9.8% | 7% | 14.6% | 1.6% | 3.6% | 2% |
| Jan 2026 | 64.3% | 9.4% | 8.3% | 11.4% | 1.9% | 2.8% | 1.9% |
| Feb 2026 | 64.5% | 9.2% | 10.2% | 9.2% | 2.3% | 2.3% | 2.3% |
| Mar 2026 | 61.8% | 8.5% | 14.7% | 6.9% | 3.8% | 2.1% | 2.1% |
| Apr 2026 | 62.7% | 7.6% | 16.8% | 6.2% | 3.4% | 1.5% | 1.9% |
| May 2026 | 62.7% | 8.1% | 16% | 6.6% | 3% | 1.6% | 2% |
| Jun 2026 | 59.3% | 8.8% | 16.4% | 8.8% | 3.2% | 1.8% | 1.8% |
| Jul 2026 | 61.6% | 10.1% | 15.7% | 6.7% | 2.5% | 1.7% | 1.7% |
| Aug 2026 | 63.9% | 9.6% | 12.7% | 7.9% | 2.4% | 1.9% | 1.6% |
| Sep 2026 | 64.3% | 10.6% | 10.4% | 8.7% | 2.1% | 2.1% | 1.7% |
How has the Big Green Egg and Napoleon comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Napoleon took it in February 2026, Big Green Egg took it in September 2026.
- Across the 12 months ending September 2026, Big Green Egg’s share of searches among barbecue brands worldwide moved from 9.5% to 10.6%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, Napoleon’s share of searches among barbecue brands worldwide moved from 9% to 10.4%, and its estimated monthly branded searches moved from 86.2K to 109K.
How did search popularity change for barbecue brands worldwide in September 2026?
2 changes
In September 2026, Big Green Egg overtook Napoleon to rank 2nd among barbecue brands worldwide, with 10.6% of the searches.
In September 2026, Napoleon lost share of searches among barbecue brands worldwide, from 12.7% to 10.4%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Big Green Egg’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Big Green Egg
1 branded search term
- big green egg
Napoleon
4 branded search terms
- napoleon barbecue
- napoleon bbq
- napoleon gas grill
- napoleon grill
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