Broil King vs Char-Broil:Which is more popular?
In September 2026, Broil King had more branded searches than Char-Broil among barbecue brands worldwide. Broil King had about 22,200 branded searches, while Char-Broil had 18,100. Broil King made up 2.1% of all barbecue brand searches we track, and Char-Broil accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about barbecue brands, Char-Broil appeared in two of the four answers and Broil King in none.
Who do people search for more?
Broil King, about 23% more searches than Char-Broil
Who does AI mention more?
Char-Broil, mentioned in 2 of 4 answers, Broil King in 0
Who does AI recommend more?
Char-Broil, the only one of the two named
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Top barbecue brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Char-Broil was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Broil King did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st
Napoleon2nd
Traeger3rd
Big Green Egg4th- Char-Broil5th
- Broil King–
Z Grills–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Big Green Egg3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Napoleon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Traeger3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Char-Broil2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Broil King0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Z Grills0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about barbecue brands
4 answers
Asked ChatGPT
“Which barbecue brand should I buy?”
Asked ChatGPT
“What are the best barbecue brands?”
Asked ChatGPT
“What's the best barbecue brand for outdoor cooking?”
Searched Google, AI Overview
“best barbecue”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“charcoal barbecue”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Broil King or Char-Broil more popular in search?
This chart shows how often people search Google for Broil King and Char-Broil by name. Each line represents a brand's share of searches for all seven barbecue brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Broil King, Char-Broil. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Big Green Egg | Napoleon | Traeger | Broil King | Z Grills | Char-Broil |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.9% | 9.5% | 9% | 9.5% | 1.9% | 2.8% | 2.3% |
| Nov 2025 | 60.7% | 10.8% | 7.8% | 13.2% | 1.8% | 4% | 1.8% |
| Dec 2025 | 61.4% | 9.8% | 7% | 14.6% | 1.6% | 3.6% | 2% |
| Jan 2026 | 64.3% | 9.4% | 8.3% | 11.4% | 1.9% | 2.8% | 1.9% |
| Feb 2026 | 64.5% | 9.2% | 10.2% | 9.2% | 2.3% | 2.3% | 2.3% |
| Mar 2026 | 61.8% | 8.5% | 14.7% | 6.9% | 3.8% | 2.1% | 2.1% |
| Apr 2026 | 62.7% | 7.6% | 16.8% | 6.2% | 3.4% | 1.5% | 1.9% |
| May 2026 | 62.7% | 8.1% | 16% | 6.6% | 3% | 1.6% | 2% |
| Jun 2026 | 59.3% | 8.8% | 16.4% | 8.8% | 3.2% | 1.8% | 1.8% |
| Jul 2026 | 61.6% | 10.1% | 15.7% | 6.7% | 2.5% | 1.7% | 1.7% |
| Aug 2026 | 63.9% | 9.6% | 12.7% | 7.9% | 2.4% | 1.9% | 1.6% |
| Sep 2026 | 64.3% | 10.6% | 10.4% | 8.7% | 2.1% | 2.1% | 1.7% |
How has the Broil King and Char-Broil comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Broil King took it in March 2026.
- Across the 12 months ending September 2026, Broil King’s share of searches among barbecue brands worldwide moved from 1.9% to 2.1%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Char-Broil’s share of searches among barbecue brands worldwide moved from 2.3% to 1.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for barbecue brands worldwide in September 2026?
2 changes
Broil King’s share of searches among barbecue brands worldwide has lost ground for 3 months in a row, from 3.2% to 2.1% in September 2026.
Estimated monthly branded searches for Char-Broil worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Broil King’s and Char-Broil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Broil King
1 branded search term
- broilking
Char-Broil
1 branded search term
- char broil
Other head-to-heads among barbecue brands
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