Brandwave

Broil King vs Char-Broil:Which is more popular?

In September 2026, Broil King had more branded searches than Char-Broil among gas grill brands worldwide. Broil King had about 22,200 branded searches, while Char-Broil had 18,100. Broil King made up 1.1% of all gas grill brand searches we track, and Char-Broil accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about gas grill brands, Broil King and Char-Broil each appeared in three of the five answers. Broil King was mentioned before Char-Broil in three out of four answers that named either.

Among gas grill brands worldwide in September 2026

Who do people search for more?

Broil King, about 23% more searches than Char-Broil

Broil King 22.2K searchesChar-Broil 18.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Broil King in 3 of 5Char-Broil in 3 of 5

Who does AI recommend more?

Broil King, named ahead of Char-Broil in 3 of 4 answers

Broil King first in 3Char-Broil first in 1

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Top gas grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Broil King was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Char-Broil was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Broil King was listed before Char-Broil in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Broil King3rd
  4. Monument Grills4th
  5. Char-Broil5th
  6. Blaze6th
  7. KitchenAid–
  8. Coleman–
  9. Traeger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monument Grills5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Broil King3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Char-Broil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blaze2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Broil King or Char-Broil more popular in search?

This chart shows how often people search Google for Broil King and Char-Broil by name. Each line represents a brand's share of searches for all nine gas grill brands we track, month by month, from English-language searches worldwide.

Broil King and Char-Broil among gas grill brands worldwide, by month

Share of searches by month for Broil King, Char-Broil. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidWeberColemanNapoleonTraegerBroil KingBlazeChar-BroilMonument Grills
Oct 202554%25.8%10.3%3.6%3.8%0.75%0.5%0.93%0.41%
Nov 202559.9%22.8%7.4%2.9%5%0.67%0.36%0.67%0.36%
Dec 202561.2%21.5%7.7%2.5%5.1%0.56%0.38%0.69%0.31%
Jan 202654.1%25.6%10.1%3.3%4.5%0.75%0.5%0.75%0.41%
Feb 202649.6%29.2%9.3%4.6%4.2%1%0.56%1%0.46%
Mar 202638.7%35.3%8.9%8.4%4%2.2%0.65%1.2%0.65%
Apr 202631.8%41.1%7.4%11%4%2.2%0.54%1.2%0.67%
May 202625.7%45.4%7.2%11.6%4.8%2.2%0.79%1.4%0.96%
Jun 202630.6%39.1%8.6%10.9%5.8%2.1%0.78%1.2%0.95%
Jul 202633.5%38.7%9.5%9.9%4.2%1.6%0.85%1%0.7%
Aug 202636.8%37.3%10.2%7.4%4.6%1.4%0.75%0.92%0.62%
Sep 202643.6%33.1%9.9%5.4%4.5%1.1%0.89%0.89%0.6%

How has the Broil King and Char-Broil comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Broil King took it in March 2026.
  • Across the 12 months ending September 2026, Broil King’s share of searches among gas grill brands worldwide moved from 0.75% to 1.1%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Char-Broil’s share of searches among gas grill brands worldwide moved from 0.93% to 0.89%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for gas grill brands worldwide in September 2026?

2 changes

  1. Broil King’s share of searches among gas grill brands worldwide has lost ground for 3 months in a row, from 2.1% to 1.1% in September 2026.

  2. In September 2026, Char-Broil fell from 7th to 8th among gas grill brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Broil King’s and Char-Broil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Broil King

1 branded search term

  • broilking

Char-Broil

1 branded search term

  • char broil

How the Brand Demand Index is measured

Other head-to-heads among gas grill brands

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