Brandwave

How popular isBroil King in search?

In September 2026, people searched for Broil King by name about 22,200 times worldwide, a 22.7% increase from the previous year. These searches made up 1.1% of all global gas grill brand searches, placing Broil King sixth out of nine brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. KitchenAid43.6%
  2. Weber33.1%
  3. Coleman9.9%
  4. Napoleon5.4%
  5. Traeger4.5%
  6. Broil King1.1%
  7. Blaze0.89%
  8. Char-Broil0.89%
  9. Monument Grills0.6%
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Which gas grill brands compete with Broil King?

Broil King against gas grill brands worldwide, by month

Share of searches by month for KitchenAid, Weber, Coleman, Napoleon, Traeger, Broil King. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidWeberColemanNapoleonTraegerBroil KingBlazeChar-BroilMonument Grills
Oct 202554%25.8%10.3%3.6%3.8%0.75%0.5%0.93%0.41%
Nov 202559.9%22.8%7.4%2.9%5%0.67%0.36%0.67%0.36%
Dec 202561.2%21.5%7.7%2.5%5.1%0.56%0.38%0.69%0.31%
Jan 202654.1%25.6%10.1%3.3%4.5%0.75%0.5%0.75%0.41%
Feb 202649.6%29.2%9.3%4.6%4.2%1%0.56%1%0.46%
Mar 202638.7%35.3%8.9%8.4%4%2.2%0.65%1.2%0.65%
Apr 202631.8%41.1%7.4%11%4%2.2%0.54%1.2%0.67%
May 202625.7%45.4%7.2%11.6%4.8%2.2%0.79%1.4%0.96%
Jun 202630.6%39.1%8.6%10.9%5.8%2.1%0.78%1.2%0.95%
Jul 202633.5%38.7%9.5%9.9%4.2%1.6%0.85%1%0.7%
Aug 202636.8%37.3%10.2%7.4%4.6%1.4%0.75%0.92%0.62%
Sep 202643.6%33.1%9.9%5.4%4.5%1.1%0.89%0.89%0.6%

  1. 1.KitchenAid

    43.6%

    Moved from 2nd to 1st. 884K estimated branded searches, 0% vs prior month. Share +6.9 points.

  2. 2.Weber

    33.1%

    Moved from 1st to 2nd. 670K estimated branded searches, -25.1% vs prior month. Share -4.2 points.

  3. 3.Coleman

    9.9%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  4. 4.Napoleon

    5.4%

    Held 4th. 109K estimated branded searches, -39.2% vs prior month. Share -2.1 points.

  5. 5.Traeger

    4.5%

    Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

  6. 6.Broil King

    1.1%

    Held 6th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.3 points.

  7. 7.Blaze

    0.89%

    Moved from 8th to 7th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Char-Broil

    0.89%

    Moved from 7th to 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

  9. 9.Monument Grills

    0.6%

    Held 9th. 12.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Broil King and its closest rivals

Every comparison with Broil King

15 comparisons

How has branded search demand for Broil King changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Broil King worldwide rose from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Broil King’s share of searches among gas grill brands worldwide peaked at 2.2% in April 2026 and was lowest at 0.56% in December 2025.
  • Across the 12 months ending September 2026, Broil King rose from 7th to 6th among gas grill brands worldwide.

How did search popularity change for gas grill brands worldwide in September 2026?

6 changes

  1. In September 2026, KitchenAid overtook Weber to become the leader among gas grill brands worldwide, with 43.6% of the searches.

  2. In September 2026, Weber lost share of searches among gas grill brands worldwide, from 37.3% to 33.1%.

  3. In September 2026, Napoleon lost share of searches among gas grill brands worldwide, from 7.4% to 5.4%.

  4. Broil King’s share of searches among gas grill brands worldwide has lost ground for 3 months in a row, from 2.1% to 1.1% in September 2026.

  5. In September 2026, Blaze rose from 8th to 7th among gas grill brands worldwide.

  6. In September 2026, Char-Broil fell from 7th to 8th among gas grill brands worldwide.

How are Broil King’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Broil King’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • broilking

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How the Brand Demand Index is measured

Where does Broil King compete?

Broil King is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Gas grill brands6th of 91.1%Shown above
BBQ accessories6th of 62.1%Show ranking
Barbecue brands5th of 72.1%Show ranking
Pizza stone brands6th of 73.4%Show ranking
Creator with pink hair and a pink jacket

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