Brandwave

Broil King vs Pit Boss:Which is more popular?

In October 2026, Broil King had more branded searches than Pit Boss among kamado grill brands worldwide. Broil King had about 720 branded searches, while Pit Boss had 590. Broil King made up 0.43% of all kamado grill brand searches we track, and Pit Boss accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about kamado grill brands, neither Broil King nor Pit Boss appeared in any of the five answers.

Among kamado grill brands worldwide in October 2026

Who do people search for more?

Broil King, about 22% more searches than Pit Boss

Broil King 720 searchesPit Boss 590 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Broil King in 0 of 5Pit Boss in 0 of 5

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Top kamado grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Broil King nor Pit Boss showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kamado Joe1st
  2. Big Green Egg2nd
  3. Char-Griller3rd
  4. Primo4th
  5. Vision Grills5th
  6. Monolith–
  7. Komodo Kamado–
  8. Broil King–
  9. Grill Dome–
  10. Pit Boss–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Big Green Egg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kamado Joe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Char-Griller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Primo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vision Grills1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Monolith0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Komodo Kamado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Broil King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grill Dome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about kamado grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Broil King or Pit Boss more popular in search?

This chart shows how often people search Google for Broil King and Pit Boss by name. Each line represents a brand's share of searches for all 11 kamado grill brands we track, month by month, from English-language searches worldwide.

Broil King and Pit Boss among kamado grill brands worldwide, by month

Share of searches by month for Broil King, Pit Boss. The figures are in the table below the chart.

View monthly share of searches table
MonthBig Green EggKamado JoePrimoChar-GrillerMonolithVision GrillsKomodo KamadoBroil KingGrill DomePit BossSaffire
Nov 202558.8%26.4%5.4%3.1%1.9%2.4%0.83%0.26%0.31%0.44%0.21%
Dec 202554.8%30.1%5.1%3.5%2.2%2.2%0.8%0.29%0.36%0.44%0.24%
Jan 202654.4%29.7%5.7%3.4%2.2%2.2%0.96%0.35%0.43%0.43%0.29%
Feb 202654.6%29.8%5.7%3.3%2.2%2.2%0.78%0.29%0.36%0.53%0.29%
Mar 202654.6%29.9%4.4%3.3%2.7%2.7%0.77%0.4%0.36%0.53%0.29%
Apr 202651.5%34.3%4.2%3.1%2.5%2.1%0.75%0.41%0.31%0.59%0.15%
May 202651.4%34.5%4.2%3.1%2.5%2.1%0.74%0.41%0.26%0.61%0.18%
Jun 202650.7%33.8%5.1%3.6%2.5%2%0.74%0.4%0.31%0.58%0.18%
Jul 202655.2%30.3%4.5%3.3%2.2%2.2%0.8%0.43%0.29%0.64%0.16%
Aug 202651.3%34.4%4.6%3%2.5%2.1%0.72%0.38%0.38%0.49%0.18%
Sep 202655%30.2%4.5%3.3%2.2%2.2%0.95%0.36%0.5%0.5%0.19%
Oct 202653.7%29.4%4.9%4.5%2.6%2.6%0.77%0.43%0.43%0.35%0.23%

Broil King and Pit Boss sell other things too, so only their searches that name this product count here, like “broil king keg”.

How has branded search for Broil King and Pit Boss changed worldwide over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending October 2026: Broil King took it in October 2026.
  • Across the 12 months ending October 2026, Broil King’s share of searches among kamado grill brands worldwide moved from 0.26% to 0.43%, and its estimated monthly branded searches moved from 590 to 720.
  • Across the 12 months ending October 2026, Pit Boss’ share of searches among kamado grill brands worldwide moved from 0.44% to 0.35%, and its estimated monthly branded searches moved from 1K to 590.

How did search popularity change for kamado grill brands worldwide in October 2026?

2 changes

  1. In October 2026, Broil King rose from 10th to 8th among kamado grill brands worldwide.

  2. In October 2026, Pit Boss fell from 9th to 10th among kamado grill brands worldwide.

How are Broil King’s and Pit Boss’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Broil King’s and Pit Boss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Broil King

1 branded search term

  • broil king keg

Pit Boss

1 branded search term

  • pit boss kamado

How the Brand Demand Index is measured

Other head-to-heads among kamado grill brands

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