Brandwave

Blaze vs Broil King:Which is more popular?

In September 2026, Broil King had more branded searches than Blaze among gas grill brands worldwide. Broil King had about 22,200 branded searches, while Blaze had 18,100. Broil King made up 1.1% of all gas grill brand searches we track, and Blaze accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about gas grill brands, Broil King appeared in three of the five answers and Blaze in two. Broil King was mentioned before Blaze in every answer that named either.

Among gas grill brands worldwide in September 2026

Who do people search for more?

Broil King, about 23% more searches than Blaze

Broil King 22.2K searchesBlaze 18.1K searches

Who does AI mention more?

Broil King, mentioned in 3 of 5 answers, Blaze in 2

Broil King in 3 of 5Blaze in 2 of 5

Who does AI recommend more?

Broil King, named ahead of Blaze in 3 of 3 answers

Broil King first in 3Blaze never first

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Top gas grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Broil King was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Blaze was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Broil King was listed before Blaze in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Broil King3rd
  4. Monument Grills4th
  5. Char-Broil5th
  6. Blaze6th
  7. KitchenAid–
  8. Coleman–
  9. Traeger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monument Grills5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Broil King3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Char-Broil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blaze2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Blaze or Broil King more popular in search?

This chart shows how often people search Google for Blaze and Broil King by name. Each line represents a brand's share of searches for all nine gas grill brands we track, month by month, from English-language searches worldwide.

Blaze and Broil King among gas grill brands worldwide, by month

Share of searches by month for Broil King, Blaze. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidWeberColemanNapoleonTraegerBroil KingBlazeChar-BroilMonument Grills
Oct 202554%25.8%10.3%3.6%3.8%0.75%0.5%0.93%0.41%
Nov 202559.9%22.8%7.4%2.9%5%0.67%0.36%0.67%0.36%
Dec 202561.2%21.5%7.7%2.5%5.1%0.56%0.38%0.69%0.31%
Jan 202654.1%25.6%10.1%3.3%4.5%0.75%0.5%0.75%0.41%
Feb 202649.6%29.2%9.3%4.6%4.2%1%0.56%1%0.46%
Mar 202638.7%35.3%8.9%8.4%4%2.2%0.65%1.2%0.65%
Apr 202631.8%41.1%7.4%11%4%2.2%0.54%1.2%0.67%
May 202625.7%45.4%7.2%11.6%4.8%2.2%0.79%1.4%0.96%
Jun 202630.6%39.1%8.6%10.9%5.8%2.1%0.78%1.2%0.95%
Jul 202633.5%38.7%9.5%9.9%4.2%1.6%0.85%1%0.7%
Aug 202636.8%37.3%10.2%7.4%4.6%1.4%0.75%0.92%0.62%
Sep 202643.6%33.1%9.9%5.4%4.5%1.1%0.89%0.89%0.6%

How has the Blaze and Broil King comparison changed over the last 12 months?

3 findings
  • Broil King was ahead of Blaze in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blaze’s share of searches among gas grill brands worldwide moved from 0.5% to 0.89%, and its estimated monthly branded searches moved from 12.1K to 18.1K.
  • Across the 12 months ending September 2026, Broil King’s share of searches among gas grill brands worldwide moved from 0.75% to 1.1%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

How did search popularity change for gas grill brands worldwide in September 2026?

2 changes

  1. Broil King’s share of searches among gas grill brands worldwide has lost ground for 3 months in a row, from 2.1% to 1.1% in September 2026.

  2. In September 2026, Blaze rose from 8th to 7th among gas grill brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blaze’s and Broil King’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blaze

1 branded search term

  • blaze grills

Broil King

1 branded search term

  • broilking

How the Brand Demand Index is measured

Other head-to-heads among gas grill brands

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