Brandwave

How popular isBlaze?

In September 2026, people searched for Blaze by name about 18,100 times worldwide, a 49.6% increase from the previous year. These searches made up 0.89% of all global gas grill brand searches, placing Blaze seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about gas grill brands, Blaze appeared in two of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Blaze is the seventh most searched of 9 competitors and the sixth most recommended in AI answers.

  1. KitchenAidShare of searches 43.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. WeberShare of searches 33.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. ColemanShare of searches 9.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. NapoleonShare of searches 5.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. BlazeShare of searches 0.89%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top gas grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blaze was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blaze is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Broil King3rd
  4. Monument Grills4th
  5. Char-Broil5th
  6. Blaze6th
  7. KitchenAid–
  8. Coleman–
  9. Traeger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monument Grills5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Broil King3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Char-Broil3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blaze2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which gas grill brands compete with Blaze?

Blaze against gas grill brands worldwide, by month

Share of searches by month for KitchenAid, Weber, Coleman, Napoleon, Traeger, Blaze. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidWeberColemanNapoleonTraegerBroil KingBlazeChar-BroilMonument Grills
Oct 202554%25.8%10.3%3.6%3.8%0.75%0.5%0.93%0.41%
Nov 202559.9%22.8%7.4%2.9%5%0.67%0.36%0.67%0.36%
Dec 202561.2%21.5%7.7%2.5%5.1%0.56%0.38%0.69%0.31%
Jan 202654.1%25.6%10.1%3.3%4.5%0.75%0.5%0.75%0.41%
Feb 202649.6%29.2%9.3%4.6%4.2%1%0.56%1%0.46%
Mar 202638.7%35.3%8.9%8.4%4%2.2%0.65%1.2%0.65%
Apr 202631.8%41.1%7.4%11%4%2.2%0.54%1.2%0.67%
May 202625.7%45.4%7.2%11.6%4.8%2.2%0.79%1.4%0.96%
Jun 202630.6%39.1%8.6%10.9%5.8%2.1%0.78%1.2%0.95%
Jul 202633.5%38.7%9.5%9.9%4.2%1.6%0.85%1%0.7%
Aug 202636.8%37.3%10.2%7.4%4.6%1.4%0.75%0.92%0.62%
Sep 202643.6%33.1%9.9%5.4%4.5%1.1%0.89%0.89%0.6%

  1. 1.KitchenAid

    43.6%

    Moved from 2nd to 1st. 884K estimated branded searches, 0% vs prior month. Share +6.9 points.

  2. 2.Weber

    33.1%

    Moved from 1st to 2nd. 670K estimated branded searches, -25.1% vs prior month. Share -4.2 points.

  3. 3.Coleman

    9.9%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  4. 4.Napoleon

    5.4%

    Held 4th. 109K estimated branded searches, -39.2% vs prior month. Share -2.1 points.

  5. 5.Traeger

    4.5%

    Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

  6. 6.Broil King

    1.1%

    Held 6th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.3 points.

  7. 7.Blaze

    0.89%

    Moved from 8th to 7th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Char-Broil

    0.89%

    Moved from 7th to 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

  9. 9.Monument Grills

    0.6%

    Held 9th. 12.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Blaze and its closest rivals

Every comparison with Blaze

8 comparisons

How has branded search demand for Blaze changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Blaze worldwide rose from 12.1K to 18.1K.
  • Across the 12 months ending September 2026, Blaze rose from 8th to 7th among gas grill brands worldwide.

How did search popularity change for gas grill brands worldwide in September 2026?

6 changes

  1. In September 2026, KitchenAid overtook Weber to become the leader among gas grill brands worldwide, with 43.6% of the searches.

  2. In September 2026, Weber lost share of searches among gas grill brands worldwide, from 37.3% to 33.1%.

  3. In September 2026, Napoleon lost share of searches among gas grill brands worldwide, from 7.4% to 5.4%.

  4. Broil King’s share of searches among gas grill brands worldwide has lost ground for 3 months in a row, from 2.1% to 1.1% in September 2026.

  5. In September 2026, Blaze rose from 8th to 7th among gas grill brands worldwide.

  6. In September 2026, Char-Broil fell from 7th to 8th among gas grill brands worldwide.

How are Blaze’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Blaze’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blaze grills

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How the Brand Demand Index is measured

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