How popular isNapoleon in search?
In September 2026, there were an estimated 109K branded searches for Napoleon worldwide which is up 26% over the last 12 months. Napoleon holds 3.6% estimated Share of Search among gas grill brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
KitchenAid41.7%
Lynx22%
Weber21.9%Coleman7.9%
Napoleon3.6%
Traeger3%
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Which gas grill brands compete with Napoleon?
Share of Search by month for KitchenAid, Lynx, Weber, Coleman, Napoleon, Traeger. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Lynx | Weber | Coleman | Napoleon | Traeger |
|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 22.1% | 16.6% | 7.5% | 2.3% | 2.4% |
| Nov 2025 | 58.3% | 16.2% | 14.9% | 5.5% | 1.9% | 3.2% |
| Dec 2025 | 57.6% | 19.2% | 13.2% | 5.3% | 1.5% | 3.2% |
| Jan 2026 | 48.5% | 22% | 16.6% | 7.8% | 2.1% | 2.9% |
| Feb 2026 | 45.8% | 21.2% | 19.9% | 7.2% | 3.2% | 2.8% |
| Mar 2026 | 38.3% | 20.9% | 24.9% | 7.2% | 5.9% | 2.8% |
| Apr 2026 | 34.2% | 15.6% | 31.8% | 6.7% | 8.5% | 3.1% |
| May 2026 | 29.5% | 15.3% | 35.5% | 6.9% | 9.1% | 3.8% |
| Jun 2026 | 31.2% | 18% | 29.9% | 8.3% | 8.3% | 4.4% |
| Jul 2026 | 34.3% | 18.8% | 28.1% | 8.6% | 7.2% | 3.1% |
| Aug 2026 | 36% | 19.9% | 26.4% | 9.1% | 5.3% | 3.2% |
| Sep 2026 | 41.7% | 22% | 21.9% | 7.9% | 3.6% | 3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.7% | 1.3M | +4.5% | +5.6 points | |
| 2, moved from 3rd to 2nd | 22% | 673K | 0% | +2.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 21.9% | 670K | -25.1% | -4.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7.9% | 241K | -21.8% | -1.2 points | |
| 5, held 5th | 3.6% | 109K | -39.2% | -1.7 points | |
| 6, held 6th | 3% | 90.5K | -17.7% | -0.3 points |
41.7%
Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +5.6 points.
2.
Lynx22%
Moved from 3rd to 2nd. 673K estimated branded searches, 0% vs prior month. Share +2.1 points.
3.
Weber21.9%
Moved from 2nd to 3rd. 670K estimated branded searches, -25.1% vs prior month. Share -4.5 points.
4.
7.9%
Held 4th. 241K estimated branded searches, -21.8% vs prior month. Share -1.2 points.
5.
Napoleon3.6%
Held 5th. 109K estimated branded searches, -39.2% vs prior month. Share -1.7 points.
6.
Traeger3%
Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.3 points.
Compare search popularity between Napoleon and its closest rivals
Every comparison with Napoleon
17 comparisons
- Big Green Egg vs Napoleon
- Coleman vs Napoleon
- Cuisinart vs Napoleon
- KitchenAid vs Napoleon
- Lynx vs Napoleon
- Napoleon vs Oxo
- Napoleon vs Weber
- Napoleon vs Pit Boss
- Napoleon vs Traeger
- Kamado Joe vs Napoleon
- Broil King vs Napoleon
- Napoleon vs Z Grills
- Napoleon vs VonHaus
- Gasmate vs Napoleon
- Bosmere vs Napoleon
- Napoleon vs Unicook
- Grillman vs Napoleon
How has branded search demand for Napoleon changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Napoleon worldwide rose from 86.2K to 109K.
- Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among gas grill brands worldwide increased from 2.3% to 3.6%.
- Across the 12 months ending September 2026, Napoleon’s estimated Share of Search among gas grill brands worldwide peaked at 9.1% in May 2026 and was lowest at 1.5% in December 2025.
- Across the 12 months ending September 2026, Napoleon rose from 6th to 5th among gas grill brands worldwide.
How did search popularity change for gas grill brands worldwide in September 2026?
5 changes
In September 2026, Lynx overtook Weber to rank 2nd among gas grill brands worldwide, with 22% estimated Share of Search.
In September 2026, KitchenAid gained estimated Share of Search among gas grill brands worldwide, from 36% to 41.7%.
In September 2026, Weber lost estimated Share of Search among gas grill brands worldwide, from 26.4% to 21.9%.
In September 2026, Napoleon lost estimated Share of Search among gas grill brands worldwide, from 5.3% to 3.6%.
In September 2026, Coleman lost estimated Share of Search among gas grill brands worldwide, from 9.1% to 7.9%.
Where does Napoleon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Gas grill brands | 5th of 6 | 3.6% | Shown above |
| BBQ tool brands | 5th of 6 | 4.4% | Show ranking |
| Portable grill brands | 4th of 6 | 7.7% | Show ranking |
| Grill brush brands | 4th of 6 | 8.4% | Show ranking |
| Grill mat brands | 3rd of 5 | 9.2% | Show ranking |
| BBQ accessories | 3rd of 6 | 10.2% | Show ranking |
| Barbecue brands | 2nd of 5 | 11.9% | Show ranking |
| Gas BBQ brands | 2nd of 3 | 13.6% | Show ranking |
| Portable BBQ brands | 2nd of 3 | 13.9% | Show ranking |
| BBQ cover brands | 1st of 5 | 87.1% | Show ranking |
How is Napoleon measured?
Brandwave collects information about searches that people make online using Napoleon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- napoleon barbecue
- napoleon bbq
- napoleon gas grill
- napoleon grill
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Is Napoleon your brand?
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