Napoleon vs Rinnai:Which is more popular?
In September 2026, Rinnai had more branded searches than Napoleon among fireplace brands worldwide. Rinnai had about 60,500 branded searches, while Napoleon had 9,900. Rinnai made up 51.2% of all fireplace brand searches we track, and Napoleon accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about fireplace brands, Napoleon appeared in three of the five answers and Rinnai in none.
Who do people search for more?
Rinnai, about 6 searches for every 1 for Napoleon
Who does AI mention more?
Napoleon, mentioned in 3 of 5 answers, Rinnai in 0
Who does AI recommend more?
Napoleon, the only one of the two named
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Top fireplace brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Napoleon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rinnai did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dimplex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Napoleon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Heat & Glo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Regency3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Masport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Escea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yunca0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Woodsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fireplace brands
5 answers
Asked ChatGPT
“Which fireplace brand should I buy?”
Asked ChatGPT
“What are the best fireplace brands?”
Asked ChatGPT
“What's the best fireplace brand for a living room?”
Searched Google, AI Overview
“electric fireplace”
Searched Google, AI Overview
“modern fireplace”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Napoleon or Rinnai more popular in search?
This chart shows how often people search Google for Napoleon and Rinnai by name. Each line represents a brand's share of searches for all nine fireplace brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rinnai, Napoleon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rinnai | Dimplex | Napoleon | Heat & Glo | Masport | Regency | Escea | Yunca | Woodsman |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 22.8% | 11.5% | 7.7% | 4.2% | 5.1% | 1% | 0.82% | 0.06% |
| Nov 2025 | 44.4% | 26.9% | 10.9% | 7.3% | 4% | 4.9% | 0.96% | 0.78% | 0.03% |
| Dec 2025 | 48.5% | 23.6% | 9.7% | 7.9% | 4.3% | 4.3% | 0.85% | 0.66% | 0.03% |
| Jan 2026 | 52.9% | 21.9% | 8.7% | 7.1% | 3.9% | 3.9% | 0.94% | 0.76% | 0.04% |
| Feb 2026 | 53.8% | 21.5% | 8.8% | 5.9% | 3.9% | 3.9% | 1.2% | 0.95% | 0.05% |
| Mar 2026 | 55.2% | 18% | 9% | 6% | 4.9% | 4% | 1.4% | 1.2% | 0.1% |
| Apr 2026 | 59.3% | 15.8% | 7.9% | 5.3% | 5.3% | 3.5% | 1.5% | 1.3% | 0.11% |
| May 2026 | 60.6% | 15.9% | 6.6% | 5.4% | 4.4% | 3.6% | 2% | 1.3% | 0.17% |
| Jun 2026 | 60.5% | 19.2% | 5.4% | 4.4% | 4.4% | 2.9% | 2% | 1.1% | 0.17% |
| Jul 2026 | 55.1% | 21.1% | 7.4% | 4.9% | 4.9% | 3.3% | 1.7% | 1.5% | 0.15% |
| Aug 2026 | 61.4% | 15.8% | 6.7% | 4.5% | 4.5% | 3.7% | 2% | 1.3% | 0.12% |
| Sep 2026 | 51.2% | 20.2% | 8.4% | 6.9% | 5.6% | 4.6% | 2% | 1.1% | 0.06% |
How has the Napoleon and Rinnai comparison changed over the last 12 months?
3 findings
- Rinnai was ahead of Napoleon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Napoleon’s share of searches among fireplace brands worldwide moved from 11.5% to 8.4%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
- Across the 12 months ending September 2026, Rinnai’s share of searches among fireplace brands worldwide moved from 46.9% to 51.2%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for fireplace brands worldwide in September 2026?
2 changes
In September 2026, Napoleon gained share of searches among fireplace brands worldwide, from 6.7% to 8.4%.
In September 2026, Rinnai lost share of searches among fireplace brands worldwide, from 61.4% to 51.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Napoleon’s and Rinnai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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