Brandwave

How popular isDimplex?

In September 2026, people searched for Dimplex by name about 38,900 times worldwide, a 40.4% decrease from the previous year. These searches made up 20.2% of all global fireplace brand searches, placing Dimplex second out of nine brands. When we asked both ChatGPT and Google AI Overviews about fireplace brands, Dimplex appeared in three of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Dimplex is the second most searched of 9 competitors and the fourth most recommended in AI answers.

  1. RinnaiShare of searches 51.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DimplexShare of searches 20.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. NapoleonShare of searches 8.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Heat & GloShare of searches 6.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. MasportShare of searches 5.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top fireplace brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dimplex was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dimplex is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Heat & Glo1st
  2. Napoleon2nd
  3. Regency3rd
  4. Dimplex4th
  5. Rinnai–
  6. Masport–
  7. Escea–
  8. Yunca–
  9. Woodsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dimplex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Heat & Glo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Regency3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Escea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yunca0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Woodsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fireplace brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which fireplace brands compete with Dimplex?

Dimplex against fireplace brands worldwide, by month

Share of searches by month for Rinnai, Dimplex, Napoleon, Heat & Glo, Masport, Regency, Escea. The figures are in the table below the chart.

View monthly share of searches table
MonthRinnaiDimplexNapoleonHeat & GloMasportRegencyEsceaYuncaWoodsman
Oct 202546.9%22.8%11.5%7.7%4.2%5.1%1%0.82%0.06%
Nov 202544.4%26.9%10.9%7.3%4%4.9%0.96%0.78%0.03%
Dec 202548.5%23.6%9.7%7.9%4.3%4.3%0.85%0.66%0.03%
Jan 202652.9%21.9%8.7%7.1%3.9%3.9%0.94%0.76%0.04%
Feb 202653.8%21.5%8.8%5.9%3.9%3.9%1.2%0.95%0.05%
Mar 202655.2%18%9%6%4.9%4%1.4%1.2%0.1%
Apr 202659.3%15.8%7.9%5.3%5.3%3.5%1.5%1.3%0.11%
May 202660.6%15.9%6.6%5.4%4.4%3.6%2%1.3%0.17%
Jun 202660.5%19.2%5.4%4.4%4.4%2.9%2%1.1%0.17%
Jul 202655.1%21.1%7.4%4.9%4.9%3.3%1.7%1.5%0.15%
Aug 202661.4%15.8%6.7%4.5%4.5%3.7%2%1.3%0.12%
Sep 202651.2%20.2%8.4%6.9%5.6%4.6%2%1.1%0.06%

  1. 1.Rinnai

    51.2%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -10.1 points.

  2. 2.Dimplex

    20.2%

    Held 2nd. 23.8K estimated branded searches, +24.6% vs prior month. Share +4.3 points.

  3. 3.Napoleon

    8.4%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  4. 4.Heat & Glo

    6.9%

    Held 4th. 8.1K estimated branded searches, +50% vs prior month. Share +2.4 points.

  5. 5.Masport

    5.6%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  6. 6.Regency

    4.6%

    Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.9 points.

  7. 7.Escea

    2%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Yunca

    1.1%

    Held 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  9. 9.Woodsman

    0.06%

    Held 9th. 70 estimated branded searches, -50% vs prior month. Share -0.1 points.

Compare popularity between Dimplex and its closest rivals

Every comparison with Dimplex

26 comparisons

How has branded search demand for Dimplex changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dimplex worldwide fell from 65.3K to 38.9K.
  • Across the 12 months ending September 2026, Dimplex’s share of searches among fireplace brands worldwide decreased from 22.8% to 20.2%.
  • Across the 12 months ending September 2026, Dimplex’s share of searches among fireplace brands worldwide peaked at 26.9% in November 2025 and was lowest at 15.8% in April 2026.

How did search popularity change for fireplace brands worldwide in September 2026?

6 changes

  1. In September 2026, Dimplex gained share of searches among fireplace brands worldwide, from 15.8% to 20.2%.

  2. In September 2026, Heat & Glo gained share of searches among fireplace brands worldwide, from 4.5% to 6.9%.

  3. In September 2026, Napoleon gained share of searches among fireplace brands worldwide, from 6.7% to 8.4%.

  4. In September 2026, Masport gained share of searches among fireplace brands worldwide, from 4.5% to 5.6%.

  5. In September 2026, Regency gained share of searches among fireplace brands worldwide, from 3.7% to 4.6%.

  6. In September 2026, Rinnai lost share of searches among fireplace brands worldwide, from 61.4% to 51.2%.

How are Dimplex’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Dimplex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dimplex
  • dimplex dehumidifier
  • dimplex electric fire
  • dimplex electric heater
  • dimplex heater

Do you work for Dimplex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dimplex compete?

Dimplex is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Heaters6th of 60.49%Show ranking
Heater and dehumidifier brands7th of 81.8%Show ranking
Panel heater brands4th of 63.6%Show ranking
Fireplace brands2nd of 920.2%Shown above
Electric fire brands1st of 950.2%Show ranking
Creator with pink hair and a pink jacket

Is Dimplex your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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