Brandwave

Dimplex vs Vornado:Which is more popular by branded search?

In August 2026, Vornado had more branded searches than Dimplex among heaters worldwide. Vornado was estimated to have 49.5K branded searches compared to Dimplex’s 1K, and held a 0.55% Share of Search versus Dimplex’s 0.01%. These are worldwide searches for English-language branded terms.

Share of Search among heaters worldwide in August 2026Which is more popular in search, Dimplex or Vornado?
Dimplex0.01%1K searches
vs
Vornado0.55%49.5K searches

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Which is more popular in search, Dimplex or Vornado?

Compare the heaters shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dimplex and Vornado among heaters worldwide, by month

Share of Search by month for Vornado, Dimplex. The figures are in the table below the chart.

View monthly share of search table
MonthDysonDe'LonghiRussell HobbsVornadoDimplexHoneywell
Oct 202582.4%16%1.3%0.32%0.02%<0.01%
Nov 202584.5%14.3%1%0.21%0.02%<0.01%
Dec 202584.4%14.2%1.1%0.28%0.02%<0.01%
Jan 202683.1%15.4%1.2%0.36%0.02%<0.01%
Feb 202683.1%15.3%1.3%0.31%0.02%<0.01%
Mar 202682.6%15.8%1.3%0.31%0.02%<0.01%
Apr 202681.8%16.7%1.1%0.4%0.02%<0.01%
May 202681.7%16.6%1.1%0.6%0.02%<0.01%
Jun 202681.9%16.2%1.1%0.74%0.02%<0.01%
Jul 202680.4%17.5%1.2%0.81%0.02%<0.01%
Aug 202682.3%16.1%1%0.55%0.01%<0.01%
Sep 2026——————

How has the Dimplex and Vornado comparison changed over the last 12 months?

  • Vornado was ahead of Dimplex in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Dimplex’s estimated Share of Search among heaters worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 2.4K to 1K.
  • Across the 11 months ending August 2026, Vornado’s estimated Share of Search among heaters worldwide moved from 0.32% to 0.55%, and its estimated monthly branded searches moved from 33.1K to 49.5K.

How did search popularity change for heaters worldwide in August 2026?

  1. Estimated monthly branded searches for Vornado worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.

  2. Estimated monthly branded searches for Dimplex worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Dimplex’s and Vornado’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dimplex

1 branded search term

  • dimplex dehumidifier

Vornado

1 branded search term

  • vornado

How the Brand Demand Index is measured

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