Brandwave

Adam vs Dimplex:Which is more popular by branded search?

In August 2026, Adam had more branded searches than Dimplex among electric fire brands worldwide. Adam was estimated to have 1.3K branded searches compared to Dimplex’s 1K, and held a 0.91% Share of Search versus Dimplex’s 0.7%. These are worldwide searches for English-language branded terms.

Share of Search among electric fire brands worldwide in August 2026Which is more popular in search, Adam or Dimplex?
Adam0.91%1.3K searches
vs
Dimplex0.7%1K searches

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Which is more popular in search, Adam or Dimplex?

Compare the electric fire brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Adam and Dimplex among electric fire brands worldwide, by month

Share of Search by month for Adam, Dimplex. The figures are in the table below the chart.

View monthly share of search table
MonthGlenEvonicAdamBe ModernDimplexEko Fires
Oct 202593.4%3%0.33%1.3%1.7%0.27%
Nov 202591.7%3%0.49%1.6%3%0.22%
Dec 202593.5%2.5%0.5%1.4%2%0.18%
Jan 202692.6%3%0.5%1.6%2%0.27%
Feb 202693.3%3.1%0.33%1.6%1.6%0.14%
Mar 202692.9%3.7%0.27%1.6%1.4%0.18%
Apr 202694%3.1%0.27%1.4%1.1%0.22%
May 202693.1%3.7%0.5%1.4%1.1%0.22%
Jun 202693.4%3.7%0.22%1.1%1.4%0.22%
Jul 202692.8%2.5%3%0.69%0.89%0.1%
Aug 202694.8%2.5%0.91%0.91%0.7%0.12%
Sep 2026——————

How has the Adam and Dimplex comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Adam took it in July 2026.
  • Across the 11 months ending August 2026, Adam’s estimated Share of Search among electric fire brands worldwide moved from 0.33% to 0.91%, and its estimated monthly branded searches moved from 480 to 1.3K.
  • Across the 11 months ending August 2026, Dimplex’s estimated Share of Search among electric fire brands worldwide moved from 1.7% to 0.7%, and its estimated monthly branded searches moved from 2.4K to 1K.

How did search popularity change for electric fire brands worldwide in August 2026?

  1. In August 2026, Adam lost estimated Share of Search among electric fire brands worldwide, from 3% to 0.91%.

  2. In August 2026, Dimplex fell from 4th to 5th among electric fire brands worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Adam’s and Dimplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adam

1 branded search term

  • adam fires

Dimplex

1 branded search term

  • dimplex dehumidifier

How the Brand Demand Index is measured

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