How popular isBritish Fires?
In September 2026, people searched for British Fires by name about 5,400 times worldwide, a 63.5% decrease from the previous year. These searches made up 8.5% of all global electric fire brand searches, placing British Fires fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about electric fire brands, British Fires appeared in three of the five answers and was the second most recommended of the nine.
British Fires is the fourth most searched of 9 competitors and the second most recommended in AI answers.
DimplexShare of searches 50.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
NapoleonShare of searches 21.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
EvonicShare of searches 10.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
British FiresShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd- TouchstoneShare of searches 3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top electric fire brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, British Fires was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. British Fires is the second most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Touchstone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dimplex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Napoleon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- British Fires3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Evonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Be Modern0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Eko Fires0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electric fire brands
5 answers
Asked ChatGPT
“Which electric fire brand should I buy?”
Asked ChatGPT
“What are the best electric fire brands?”
Asked ChatGPT
“What's the best electric fire brand for a living room?”
Searched Google, AI Overview
“best electric fire”
Searched Google, AI Overview
“wall mounted electric fire”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which electric fire brands compete with British Fires?
Share of searches by month for Dimplex, Napoleon, Evonic, British Fires, Touchstone, Be Modern, Glen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dimplex | Napoleon | Evonic | British Fires | Touchstone | Be Modern | Glen | Adam | Eko Fires |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.8% | 23.9% | 4.5% | 15% | 3.7% | 1.9% | 1.3% | 0.49% | 0.4% |
| Nov 2025 | 55% | 22.8% | 3.3% | 11.2% | 4.1% | 1.8% | 1.2% | 0.54% | 0.24% |
| Dec 2025 | 55.2% | 24.3% | 3.5% | 7.9% | 4.3% | 1.9% | 1.9% | 0.71% | 0.25% |
| Jan 2026 | 54.3% | 22.1% | 3.9% | 10.8% | 3.9% | 2.1% | 1.8% | 0.65% | 0.35% |
| Feb 2026 | 53.8% | 22.5% | 5.2% | 9.4% | 3.4% | 2.7% | 2.1% | 0.56% | 0.24% |
| Mar 2026 | 49.4% | 25.3% | 7.1% | 8.7% | 3.1% | 3.1% | 2.5% | 0.52% | 0.34% |
| Apr 2026 | 47.8% | 25.4% | 7.1% | 8.7% | 3.8% | 3.2% | 2.8% | 0.64% | 0.52% |
| May 2026 | 48.6% | 21.5% | 9% | 9% | 3.3% | 3.3% | 3.7% | 1.2% | 0.53% |
| Jun 2026 | 55.9% | 17.5% | 9.1% | 7.4% | 3.3% | 2.7% | 3.1% | 0.54% | 0.54% |
| Jul 2026 | 50.2% | 19.2% | 6.9% | 6.9% | 3.1% | 1.9% | 3% | 8.5% | 0.27% |
| Aug 2026 | 48% | 22.5% | 7.4% | 9% | 3.9% | 2.7% | 3.6% | 2.7% | 0.35% |
| Sep 2026 | 50.2% | 21.3% | 10.4% | 8.5% | 3% | 2.5% | 2.3% | 1.4% | 0.41% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.2% | 31.9K | +35.7% | +2.2 points | |
| 2, held 2nd | 21.3% | 13.5K | +22.7% | -1.2 points | |
| 3, moved from 4th to 3rd | 10.4% | 6.6K | +83.3% | +3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.5% | 5.4K | +22.7% | -0.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3% | 1.9K | 0% | -0.9 points | |
| 6, moved from 8th to 6th | 2.5% | 1.6K | +23.1% | -0.1 pointsmoved from 8th to 6th | |
| 7, moved from 6th to 7th | 2.3% | 1.5K | -15.9% | -1.3 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 1.4% | 880 | -32.3% | -1.3 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.41% | 260 | +52.9% | +0.1 points |
1.
Dimplex50.2%
Held 1st. 31.9K estimated branded searches, +35.7% vs prior month. Share +2.2 points.
2.
Napoleon21.3%
Held 2nd. 13.5K estimated branded searches, +22.7% vs prior month. Share -1.2 points.
3.
Evonic10.4%
Moved from 4th to 3rd. 6.6K estimated branded searches, +83.3% vs prior month. Share +3 points.
8.5%
Moved from 3rd to 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share -0.5 points.
3%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.9 points.
2.5%
Moved from 8th to 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share -0.1 points.
7.
Glen2.3%
Moved from 6th to 7th. 1.5K estimated branded searches, -15.9% vs prior month. Share -1.3 points.
8.
Adam1.4%
Moved from 7th to 8th. 880 estimated branded searches, -32.3% vs prior month. Share -1.3 points.
0.41%
Held 9th. 260 estimated branded searches, +52.9% vs prior month. Share +0.1 points.
Compare popularity between British Fires and its closest rivals
Every comparison with British Fires
8 comparisons
How has branded search demand for British Fires changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for British Fires worldwide fell from 14.8K to 5.4K.
- Across the 12 months ending September 2026, British Fires’ share of searches among electric fire brands worldwide decreased from 15% to 8.5%.
- Across the 12 months ending September 2026, British Fires’ share of searches among electric fire brands worldwide peaked at 15% in October 2025 and was lowest at 6.9% in July 2026.
- Across the 12 months ending September 2026, British Fires fell from 3rd to 4th among electric fire brands worldwide.
How did search popularity change for electric fire brands worldwide in September 2026?
6 changes
In September 2026, Evonic overtook British Fires to rank 3rd among electric fire brands worldwide, with 10.4% of the searches.
In September 2026, Dimplex gained share of searches among electric fire brands worldwide, from 48% to 50.2%.
In September 2026, Adam lost share of searches among electric fire brands worldwide, from 2.7% to 1.4%.
In September 2026, Glen lost share of searches among electric fire brands worldwide, from 3.6% to 2.3%.
In September 2026, Napoleon lost share of searches among electric fire brands worldwide, from 22.5% to 21.3%.
In September 2026, Touchstone lost share of searches among electric fire brands worldwide, from 3.9% to 3%.
How are British Fires’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using British Fires’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- british fires
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