British Fires vs Touchstone:Which is more popular?
In September 2026, British Fires had more branded searches than Touchstone among electric fire brands worldwide. British Fires had about 5,400 branded searches, while Touchstone had 1,900. British Fires made up 8.5% of all electric fire brand searches we track, and Touchstone accounted for 3%. When we asked ChatGPT and Google AI Overviews about electric fire brands, Touchstone appeared in four of the five answers and British Fires in three. British Fires was mentioned before Touchstone in three out of four answers.
Who do people search for more?
British Fires, about 3 searches for every 1 for Touchstone
Who does AI mention more?
Touchstone, mentioned in 4 of 5 answers, British Fires in 3
Who does AI recommend more?
British Fires, named ahead of Touchstone in 3 of 4 answers
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Top electric fire brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Touchstone was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. British Fires was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. British Fires was listed before Touchstone in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Touchstone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dimplex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Napoleon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- British Fires3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Evonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Be Modern0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Eko Fires0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electric fire brands
5 answers
Asked ChatGPT
“Which electric fire brand should I buy?”
Asked ChatGPT
“What are the best electric fire brands?”
Asked ChatGPT
“What's the best electric fire brand for a living room?”
Searched Google, AI Overview
“best electric fire”
Searched Google, AI Overview
“wall mounted electric fire”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is British Fires or Touchstone more popular in search?
This chart shows how often people search Google for British Fires and Touchstone by name. Each line represents a brand's share of searches for all nine electric fire brands we track, month by month, from English-language searches worldwide.
Share of searches by month for British Fires, Touchstone. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dimplex | Napoleon | Evonic | British Fires | Touchstone | Be Modern | Glen | Adam | Eko Fires |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.8% | 23.9% | 4.5% | 15% | 3.7% | 1.9% | 1.3% | 0.49% | 0.4% |
| Nov 2025 | 55% | 22.8% | 3.3% | 11.2% | 4.1% | 1.8% | 1.2% | 0.54% | 0.24% |
| Dec 2025 | 55.2% | 24.3% | 3.5% | 7.9% | 4.3% | 1.9% | 1.9% | 0.71% | 0.25% |
| Jan 2026 | 54.3% | 22.1% | 3.9% | 10.8% | 3.9% | 2.1% | 1.8% | 0.65% | 0.35% |
| Feb 2026 | 53.8% | 22.5% | 5.2% | 9.4% | 3.4% | 2.7% | 2.1% | 0.56% | 0.24% |
| Mar 2026 | 49.4% | 25.3% | 7.1% | 8.7% | 3.1% | 3.1% | 2.5% | 0.52% | 0.34% |
| Apr 2026 | 47.8% | 25.4% | 7.1% | 8.7% | 3.8% | 3.2% | 2.8% | 0.64% | 0.52% |
| May 2026 | 48.6% | 21.5% | 9% | 9% | 3.3% | 3.3% | 3.7% | 1.2% | 0.53% |
| Jun 2026 | 55.9% | 17.5% | 9.1% | 7.4% | 3.3% | 2.7% | 3.1% | 0.54% | 0.54% |
| Jul 2026 | 50.2% | 19.2% | 6.9% | 6.9% | 3.1% | 1.9% | 3% | 8.5% | 0.27% |
| Aug 2026 | 48% | 22.5% | 7.4% | 9% | 3.9% | 2.7% | 3.6% | 2.7% | 0.35% |
| Sep 2026 | 50.2% | 21.3% | 10.4% | 8.5% | 3% | 2.5% | 2.3% | 1.4% | 0.41% |
How has the British Fires and Touchstone comparison changed over the last 12 months?
3 findings
- British Fires was ahead of Touchstone in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, British Fires’ share of searches among electric fire brands worldwide moved from 15% to 8.5%, and its estimated monthly branded searches moved from 14.8K to 5.4K.
- Across the 12 months ending September 2026, Touchstone’s share of searches among electric fire brands worldwide moved from 3.7% to 3%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
How did search popularity change for electric fire brands worldwide in September 2026?
3 changes
In September 2026, Evonic overtook British Fires to rank 3rd among electric fire brands worldwide, with 10.4% of the searches.
In September 2026, Touchstone lost share of searches among electric fire brands worldwide, from 3.9% to 3%.
Estimated monthly branded searches for British Fires worldwide fell 63.5% over 12 measured months, from 14.8K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using British Fires’ and Touchstone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
British Fires
1 branded search term
- british fires
Touchstone
1 branded search term
- touchstone fireplace
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