How popular isTouchstone?
In September 2026, people searched for Touchstone by name about 1,900 times worldwide, a 47.2% decrease from the previous year. These searches made up 3% of all global electric fire brand searches, placing Touchstone fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about electric fire brands, Touchstone appeared in four of the five answers and was the third most recommended of the nine.
Touchstone is the fifth most searched of 9 competitors and the third most recommended in AI answers.
DimplexShare of searches 50.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
NapoleonShare of searches 21.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
EvonicShare of searches 10.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
British FiresShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd- TouchstoneShare of searches 3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Follow Touchstone and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top electric fire brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Touchstone was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Touchstone is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Touchstone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dimplex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Napoleon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- British Fires3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Evonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Be Modern0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Eko Fires0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electric fire brands
5 answers
Asked ChatGPT
“Which electric fire brand should I buy?”
Asked ChatGPT
“What are the best electric fire brands?”
Asked ChatGPT
“What's the best electric fire brand for a living room?”
Searched Google, AI Overview
“best electric fire”
Searched Google, AI Overview
“wall mounted electric fire”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which electric fire brands compete with Touchstone?
Share of searches by month for Dimplex, Napoleon, Evonic, British Fires, Touchstone, Be Modern, Glen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dimplex | Napoleon | Evonic | British Fires | Touchstone | Be Modern | Glen | Adam | Eko Fires |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.8% | 23.9% | 4.5% | 15% | 3.7% | 1.9% | 1.3% | 0.49% | 0.4% |
| Nov 2025 | 55% | 22.8% | 3.3% | 11.2% | 4.1% | 1.8% | 1.2% | 0.54% | 0.24% |
| Dec 2025 | 55.2% | 24.3% | 3.5% | 7.9% | 4.3% | 1.9% | 1.9% | 0.71% | 0.25% |
| Jan 2026 | 54.3% | 22.1% | 3.9% | 10.8% | 3.9% | 2.1% | 1.8% | 0.65% | 0.35% |
| Feb 2026 | 53.8% | 22.5% | 5.2% | 9.4% | 3.4% | 2.7% | 2.1% | 0.56% | 0.24% |
| Mar 2026 | 49.4% | 25.3% | 7.1% | 8.7% | 3.1% | 3.1% | 2.5% | 0.52% | 0.34% |
| Apr 2026 | 47.8% | 25.4% | 7.1% | 8.7% | 3.8% | 3.2% | 2.8% | 0.64% | 0.52% |
| May 2026 | 48.6% | 21.5% | 9% | 9% | 3.3% | 3.3% | 3.7% | 1.2% | 0.53% |
| Jun 2026 | 55.9% | 17.5% | 9.1% | 7.4% | 3.3% | 2.7% | 3.1% | 0.54% | 0.54% |
| Jul 2026 | 50.2% | 19.2% | 6.9% | 6.9% | 3.1% | 1.9% | 3% | 8.5% | 0.27% |
| Aug 2026 | 48% | 22.5% | 7.4% | 9% | 3.9% | 2.7% | 3.6% | 2.7% | 0.35% |
| Sep 2026 | 50.2% | 21.3% | 10.4% | 8.5% | 3% | 2.5% | 2.3% | 1.4% | 0.41% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.2% | 31.9K | +35.7% | +2.2 points | |
| 2, held 2nd | 21.3% | 13.5K | +22.7% | -1.2 points | |
| 3, moved from 4th to 3rd | 10.4% | 6.6K | +83.3% | +3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.5% | 5.4K | +22.7% | -0.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3% | 1.9K | 0% | -0.9 points | |
| 6, moved from 8th to 6th | 2.5% | 1.6K | +23.1% | -0.1 pointsmoved from 8th to 6th | |
| 7, moved from 6th to 7th | 2.3% | 1.5K | -15.9% | -1.3 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 1.4% | 880 | -32.3% | -1.3 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.41% | 260 | +52.9% | +0.1 points |
1.
Dimplex50.2%
Held 1st. 31.9K estimated branded searches, +35.7% vs prior month. Share +2.2 points.
2.
Napoleon21.3%
Held 2nd. 13.5K estimated branded searches, +22.7% vs prior month. Share -1.2 points.
3.
Evonic10.4%
Moved from 4th to 3rd. 6.6K estimated branded searches, +83.3% vs prior month. Share +3 points.
8.5%
Moved from 3rd to 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share -0.5 points.
3%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.9 points.
2.5%
Moved from 8th to 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share -0.1 points.
7.
Glen2.3%
Moved from 6th to 7th. 1.5K estimated branded searches, -15.9% vs prior month. Share -1.3 points.
8.
Adam1.4%
Moved from 7th to 8th. 880 estimated branded searches, -32.3% vs prior month. Share -1.3 points.
0.41%
Held 9th. 260 estimated branded searches, +52.9% vs prior month. Share +0.1 points.
Compare popularity between Touchstone and its closest rivals
Every comparison with Touchstone
8 comparisons
How has branded search demand for Touchstone changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Touchstone worldwide fell from 3.6K to 1.9K.
- Across the 12 months ending September 2026, Touchstone’s share of searches among electric fire brands worldwide decreased from 3.7% to 3%.
- Across the 12 months ending September 2026, Touchstone’s share of searches among electric fire brands worldwide peaked at 4.3% in December 2025 and was lowest at 3% in September 2026.
How did search popularity change for electric fire brands worldwide in September 2026?
6 changes
In September 2026, Evonic overtook British Fires to rank 3rd among electric fire brands worldwide, with 10.4% of the searches.
In September 2026, Dimplex gained share of searches among electric fire brands worldwide, from 48% to 50.2%.
In September 2026, Adam lost share of searches among electric fire brands worldwide, from 2.7% to 1.4%.
In September 2026, Glen lost share of searches among electric fire brands worldwide, from 3.6% to 2.3%.
In September 2026, Napoleon lost share of searches among electric fire brands worldwide, from 22.5% to 21.3%.
In September 2026, Touchstone lost share of searches among electric fire brands worldwide, from 3.9% to 3%.
How are Touchstone’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Touchstone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- touchstone fireplace
Do you work for Touchstone? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Touchstone your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.